Fabian Kraus has been a research assistant and doctoral candidate in the Innovative Brand Management research group since October 2022.
He previously studied economics (B.Sc.) at the Julius-Maximilians-Universität Würzburg. The focus of his successfully completed master's degree in business administration at the University of Bremen lies in the areas of marketing & brand management, as well as start-up & SME management.
He gained practical experience through his successfully completed apprenticeship as an industrial clerk in a supply engineering group and as a working student at a German automotive supplier.