Maximilian Fiedler

Digital marketing


Max-von-Laue-Straße 1
28359 Bremen
WIWI 2 Gebäude, Raum F3030

Telefon: +49 (0)421 218-66748
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About the Person:

Maximilian Fiedler has been a member of the „Digital Marketing“ working group since November 2020 as a research associate and doctoral student and is doing his doctorate cumulatively under Prof. Dr. Maik Eisenbeiß.

Previously he studied Economics (B.Sc.) and International Economic Policy (M.Sc.) at the Julius-Maximilians-University Würzburg.

He gained practical experience as an intern at Bosch.


Lütjens, H., Eisenbeiss, M., Fiedler, M., & Bijmolt, T. (2022). Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints. Journal of Business Research, 153, 445-466.