Ina Brink
Digitales Marketing
Kontakt:
Max-von-Laue-Straße 1
28359 Bremen
WIWI 2 Gebäude, Raum F3050
Telefon: +49 (0)421 218-66747
inabrinkprotect me ?!uni-bremenprotect me ?!.de
About the Person:
Ina Brink has been a research assistant and doctoral student in the 'Digital Marketing' research group of Prof. Dr. Maik Eisenbeiß since April 2024.
Previously, she studied Business Administration (B.Sc. and M.Sc.) at the University of Bremen. In her master's degree, she focused on marketing and brand management as well as international management. She also spent a semester abroad at the University of Southern Denmark (Denmark).
She gained practical experience in market research and as an intern at a start-up.
Publications
Poster presentations
Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J. & Buttgereit, S. (2022). The impact of email customization. Virtual poster presentation at the 2022 AMA Winter Academic Conference, Las Vegas, USA.
Dulle, M., Wiezorrek, J., Schade, M., Kanitz, C. & Buttgereit, S. (2022). Customize your Newsletter! – Email marketing in the light of content and timing customization. Proceedings of the International Conference on Research in Advertising (ICORIA), 20th, Prague, Czech Republic.