Diginomics Research Group

Research Group: „Diginomics – Digitalisierung, Wirtschaft & Gesellschaft"

Diginomics is a group of over 30 members, including professors, senior researchers, postdocs and PhD students. Our goal is to create an inspiring and supportive research environment in which our PhD students can develop their full potential. We value excellence in academic work and actively promote the individual research interests of our members. Together, we aim to gain new insights that will help shape a sustainable and innovative digital future for business and society.


Max-von-Laue Straße 1,

WiWi2 28359 Bremen

Phone: +49 (0)421 218 - 66 740

E-Mail: diginomicsprotect me ?!uni-bremenprotect me ?!.de

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Change: The workshop "Experimental Design & Methods" with Ximena Garcia-Rada is postponed

The workshop "Experimental Design & Methods" with Ximena Garcia-Rada, which was originally scheduled for April 23/24, 2020, has been postponed to a later date. We will inform about the catch-up date in time.

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Blog Post in Oxford Business Law Blog about "Initial Coin Offerings, Information Disclosure, and Fraud"

The research paper of Prof. Dr. Lars Hornuf and Theresa Kück in cooperation with Prof. Dr. Armin Schwienbacher (SKEMA Business School) has been posted in the Oxford Business Law Blog. The blog is run by the Faculty of Law of the University of Oxford and reaches more than 20,000 readers from over 170…

Automation, Employment, and Wages: Is This Time Different? - Prof. Dr. Melanie Arntz at the Diginomics Brownbag Seminar

Time and place: 23.01.2020 from 12:15 bis 13:45 Uhr, room F4090, WiWi2 building.

Lecturer: Prof. Dr. Melanie Arntz, ZEW Mannheim and University of Heidelberg.

Title: Automation, Employment, and Wages: Is This Time Different?

On Thursday, 23.01.2020, the Diginomics group is pleased to welcome…

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Save-the-Date - Workshop on Experimental Design & Methods: April 23 to 24, 2020

Date: April 23 to 24, 2020, 9 a.m. to 4 p.m.

Location: WiWi 1 building, A 1050/1060

Instructor: Ximena Garcia-Rada

Program: Download PDF Program

Register: diginomics@uni-bremen.de

The Diginomics Graduate Group together with the BreLAB will organize a workshop given by Ximena Garcia-Rada…

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Location Based Targeting: Prof. Dr. Martin Spann at the Diginomics Brownbag seminar

Time and place: 08.01.2020 from 12:15 to 13:45, room F4090, WiWi2 building.

Lecturer: Prof. Dr. Martin Spann, Ludwig-Maximilians-University Munich.

Title: Location Based Targeting

The Diginomics group is looking forward to welcoming Prof. Dr. Martin Spann from the LMU Munich as the first guest…

Visit of Prof. Youngjin Yoo at the Diginomics Brownbag seminar and subsequent workshop

On December 12, Prof. Youngjin Yoo from Case Western Reserve University will give a lecture on "AI as Information Infrastructure and the Future of Firms" at the Diginomics Brownbag seminar. This will be followed by a workshop on further development of research papers.

Foto von Matheus Eduardo Leusin

Matheus Eduardo Leusin attended a doctoral course in Data Science at Aalborg University

From 25 to 29 November 2019, Matheus E. Leusin attended the doctoral course "An applied introduction to machine learning for social science and humanities scholars" at Aalborg University in Denmark. The course offered some useful insights into the concepts and fields of application in the context of…

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New working paper: Initial Coin Offerings, Information Disclosure, and Fraud

The research work of Lars Hornuf and Theresa Kück in collaboration with Armin Schwienbacher (SKEMA Business School) on "Initial Coin Offerings, Information Disclosure, and Fraud" is now available as a working paper. In the paper, they conclude that in some cases in ICOs disclosure on the Github…

Full house at the second Diginomics Research Talk

The event "Digitalization in Project Management" was held on 28 November and attended by many interested participants. Prof. Lauri Wessel began the event with an introduction of the Diginomics Graduate Group and the Diginomics Research Talks series. The intended transfer between science and industry…

Diginomics Brownbag seminar with Prof. Dr. Christoph Merkle on "Algorithm Aversion in Financial Investing"

Time and place: 27.11.2019 from 12:15 to 13:45, room F4090, WiWi2 building.

Lecturer: Prof. Dr. Christoph Merkle, Kühne Logistics University.

Title: Algorithm Aversion in Financial Investing

Prof. Dr. Christoph Merkle from the Kühne Logistics University will be our next guest lecturer at the…

Testimonials from graduates of the Diginomics Research Group


“Bremen is a livable and lovable city with a long history. The distances within the city are short and there are many green spaces to relax after work.”


Dr. Aki Harima

Postdoctoral researcher and lecturer at the Chair in Small Business and Entrepreneurship at the University of Bremen, and member of the Diginomics Research Group


"In the Diginomics Research Group, I work with academics who bring diverse perspectives and methods to the topic of digitization. This interdisciplinarity is necessary to tackle the most recent challenges. The topic of digitization is too complex and urgent to be answered from a single technical perspective.“


Dr. Michèle Rieth

Research associate at the Chair of Business Psychology & Human Resource, and member of the Diginomics Research Group


“The Diginomics Research Group is a place for ideas and discussion. Regular events such as brownbag seminars and research talks offer a forum for the exchange of research ideas and discussion of the important issues of our time.”


Dr. Daniel Metko

Research associate in the field of Business Administration, in particular Empirical Capital Market Research and Derivatives, as well as member of the Diginomics Research Group

Research Foci

"In my research project, I'm investigating how chatbots can appear more human. This will enable us to improve human-machine interaction on websites in the future.”


Mirko Wiemann

Research assistant and PhD student in the working group "Consumer Behavior",  and member of the Diginomics Research Group.


“The doctoral students in the Diginomics group form a community. Professional but also personal exchange as well as an open and appreciative atmosphere characterize the cooperation.”



PhD student at the Chair of General Business Administration, Maritime Economics and Logistics, and member of the Diginomics Research Group