Diginomics Research Group

Research Group: „Diginomics – Digitalisierung, Wirtschaft & Gesellschaft"

Diginomics is a group of over 30 members, including professors, senior researchers, postdocs and PhD students. Our goal is to create an inspiring and supportive research environment in which our PhD students can develop their full potential. We value excellence in academic work and actively promote the individual research interests of our members. Together, we aim to gain new insights that will help shape a sustainable and innovative digital future for business and society.


Max-von-Laue Straße 1,

WiWi2 28359 Bremen

Phone: +49 (0)421 218 - 66 740

E-Mail: diginomicsprotect me ?!uni-bremenprotect me ?!.de

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Workshop for PhD candidates about “Orbis” database

On June 25, 2020 the University of Bremen hosted a workshop about using the “Orbis” database for scientific purposes. The workshop addressed PhD students of the Diginomics Group and the Faculty of Business Studies and Economics (Faculty 7) in general. It was initiated by Uwe Staroske (SuUB) together…


Digital X and Digital Practice - Abayomi  Baiyere (Assistant Professor, PhD) from the Copenhagen Business School at the Diginomics Brownbag Seminar

Date and time: 01. July 2020,  12:15 to 13:45 Uhr, via Zoom

Presenter: Abayomi  Baiyere (Assistant Professor, PhD), Copenhagen Business School 

Title: Digital X and Digital Practice

On Wednesday, 01. July 2020, the Diginomics group is pleased to welcome Abayomi  Baiyere (Assistant Professor,…

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Virtual up! Prof. Klein at the Future Trade 2020

In a short impulse presentation during the virtual edition of the Future Trade 2020, Prof. Kristina Klein shed light on the topic of addressing the senses in a digitized environment.

Profilbild Prof. Dr. Daniel Fürstenau

Generativity and Growth in Digital Platforms - Prof. Dr. Daniel Fürstenau at the Diginomics Brownbag Seminar

Time: 03.06.2020, from 12:15 to 13:45 Uhr, via Zoom

Speaker: Prof. Dr. Daniel Fürstenau, Freie Universität Berlin

Title: Generativity and Growth in Digital Platforms

On Wednesday, 03.06.2020, the Diginomics group is pleased to welcome Prof. Dr. Daniel Fürstenau from Freie Universität Berlin with…

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Invitation to a webinar on the global company database “Orbis”

As an activity within the graduate group “Diginomics” and in cooperation with the Staats- und Universitätsbibliothek (SuUB) Bremen, we organize a workshop in a webinar format to introduce to "Orbis" database (Bureau van Dijk (BVD), Moody’s Analytics). "Orbis" is a great data source and analyzing…

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Online workshop with Ximena Garcia-Rada

As a replacement for the on-site workshop "Experimental Design & Methods" with Ximena Garcia-Rada (Harvard Business School), we have now arranged for an online workshop on the topic.

Members of the Diginomics Group and graduates of our faculty have the opportunity to discuss their experimental…

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New article on How do banks interact with fintech startups? in Small Business Economics

Prof. Dr. Lars Hornuf has published a new article in Small Business Economics together with Todor Lohwassers and Milan Klus (both WWU Münster) as well as Prof. Dr. Armin Schwienbacher (Skema Business School).

Foto von Prof. Dr. Kristina Klein

Paper on gamification in MSI Reports

The paper “Understanding the (Negative and Positive) Effects of Gamification for Companies” of Prof. Klein (together with three co-authors from the University of Cologne) has been published as MSI Report in the MSI Working Paper Series.

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Editorial on the Topic Crowdfunding and Initial Coin Offerings in Small Business Economics

In collaboration with Jörn Block (University of Trier), Alexander Groh (Lyon Business School), Tom Vanacker (Universiteit Gent) and Silvio Vismara (Università degli Studi di Bergamo), Lars Hornuf has served as guest editor for a special issue and published an editorial in Small Business Economics.…

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Talk by Lars Hornuf at the University of Oxford

On Friday, March 27, 2020, Lars Hornuf from the Chair of Business Administration, especially Financial Services and Financial Technology, presented the working paper “How Do Banks Interact with Fintech Startups?,” which he co-authored with Milan Klus, Todor Lohwasser and Armin Schwienbacher, at a…

Testimonials from graduates of the Diginomics Research Group


“Bremen is a livable and lovable city with a long history. The distances within the city are short and there are many green spaces to relax after work.”


Dr. Aki Harima

Postdoctoral researcher and lecturer at the Chair in Small Business and Entrepreneurship at the University of Bremen, and member of the Diginomics Research Group


"In the Diginomics Research Group, I work with academics who bring diverse perspectives and methods to the topic of digitization. This interdisciplinarity is necessary to tackle the most recent challenges. The topic of digitization is too complex and urgent to be answered from a single technical perspective.“


Dr. Michèle Rieth

Research associate at the Chair of Business Psychology & Human Resource, and member of the Diginomics Research Group


“The Diginomics Research Group is a place for ideas and discussion. Regular events such as brownbag seminars and research talks offer a forum for the exchange of research ideas and discussion of the important issues of our time.”


Dr. Daniel Metko

Research associate in the field of Business Administration, in particular Empirical Capital Market Research and Derivatives, as well as member of the Diginomics Research Group

Research Foci

"In my research project, I'm investigating how chatbots can appear more human. This will enable us to improve human-machine interaction on websites in the future.”


Mirko Wiemann

Research assistant and PhD student in the working group "Consumer Behavior",  and member of the Diginomics Research Group.


“The doctoral students in the Diginomics group form a community. Professional but also personal exchange as well as an open and appreciative atmosphere characterize the cooperation.”



PhD student at the Chair of General Business Administration, Maritime Economics and Logistics, and member of the Diginomics Research Group