Diginomics Research Group

Research Group: „Diginomics – Digitalisierung, Wirtschaft & Gesellschaft"

Diginomics is a group of over 30 members, including professors, senior researchers, postdocs and PhD students. Our goal is to create an inspiring and supportive research environment in which our PhD students can develop their full potential. We value excellence in academic work and actively promote the individual research interests of our members. Together, we aim to gain new insights that will help shape a sustainable and innovative digital future for business and society.


Max-von-Laue Straße 1,

WiWi2 28359 Bremen

Phone: +49 (0)421 218 - 66 740

E-Mail: diginomicsprotect me ?!uni-bremenprotect me ?!.de

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Diginomics Research Talks on "Work 4.0" - Social Workplace" today in the Kontorhaus

The speaker series "Diginomics Research Talks" opens today, October 22, 2019, with the topic of "Work 4.0" - Social Workplace: The example of the DIGILAB innovation projects". The DIGILAB innovation project (an initiative of the Senator for Economic Affairs, Labour and Europe) shows how students…

Presentation by Theresa Kück on "Initial Coin Offerings, Information Disclosure, and Fraud" at the European Alternative Finance Research Conference

On Tuesday, October 15, 2019, Diginomics doctoral student Theresa Kück presented her working paper "Initial Coin Offerings, Information Disclosure, and Fraud" at the European Alternative Finance Research Conference. The paper is co-authored with Lars Hornuf (also Diginomics) and Armin Schwienbacher…

"Robots and Firms" - Diginomics Brownbag seminar: With Michael Koch from the Aarhus University in Denmark

On Wednesday, October 16, 2019, Dr. Michael Koch, Assistant Professor at Aarhus University, will give a lecture on "Robots and Firms" at the Diginomics Brownbag seminar.

Kick-off event of the speaker series "Diginomics Research Talks"

The speaker series "Diginomics Research Talks" will open with a topic of "Work 4.0" - Social Workplace: The example of the DIGILAB innovation projects". The event will be held in the WFBeta in the Kontorhaus Passage in Bremen on October 22, 2019.

Cover ifo Schnelldienst 17/2019

Prof. Dr. Lars Hornuf on the digital currency of Facebook "Libra"

In the current issue of ifo Schnelldienst, Prof. Dr. Hornuf comments on the blockchain-based payment system "Libra", which the social media group Facebook wants to introduce.

Presentations at the WK Personal in Munich

Prof. Dr. Vera Hagemann gave two presentations of her current research results at the autumn workshop of the Scientific Commission on Personnel at the University of the Bundeswehr in Munich. On Thursday, September 12, 2019, she talked about "Mental Workload in Digitalized Work Contexts - Empirical…

Eine Reihe von Zuhörern in einem Seminarraum.

Ph.D. Network: Network for PhD Courses

The Ph.D. Network is a cooperation between universities and research institutes from Germany and Denmark as well as the Inter-University-Center Dubrovnik Croatia. The common goals are to establish, develop and consolidate a network for doctorate degree courses.

Studierende beim Essen in der Mensa.

The Brownbag seminar in the winter semester

During the last weeks, the planning for the Brownbag seminar in the upcoming winter semester 2019/2020 was in full swing. An overview of speakers and dates can be found here. Furthermore, the Brownbag seminar in the next semester will feature lectures on exciting topics of digitalization by both…

Luftaufnahme des Campus der Universität Bremen.

Diginomics goes Downtown

The Diginomics group will begin a new series of events in the upcoming winter semester. In various events, topics of digitalization will be discussed with people from science, business, and politics. More information can be found here.

Testimonials from graduates of the Diginomics Research Group


“Bremen is a livable and lovable city with a long history. The distances within the city are short and there are many green spaces to relax after work.”


Dr. Aki Harima

Postdoctoral researcher and lecturer at the Chair in Small Business and Entrepreneurship at the University of Bremen, and member of the Diginomics Research Group


"In the Diginomics Research Group, I work with academics who bring diverse perspectives and methods to the topic of digitization. This interdisciplinarity is necessary to tackle the most recent challenges. The topic of digitization is too complex and urgent to be answered from a single technical perspective.“


Dr. Michèle Rieth

Research associate at the Chair of Business Psychology & Human Resource, and member of the Diginomics Research Group


“The Diginomics Research Group is a place for ideas and discussion. Regular events such as brownbag seminars and research talks offer a forum for the exchange of research ideas and discussion of the important issues of our time.”


Dr. Daniel Metko

Research associate in the field of Business Administration, in particular Empirical Capital Market Research and Derivatives, as well as member of the Diginomics Research Group

Research Foci

"In my research project, I'm investigating how chatbots can appear more human. This will enable us to improve human-machine interaction on websites in the future.”


Mirko Wiemann

Research assistant and PhD student in the working group "Consumer Behavior",  and member of the Diginomics Research Group.


“The doctoral students in the Diginomics group form a community. Professional but also personal exchange as well as an open and appreciative atmosphere characterize the cooperation.”



PhD student at the Chair of General Business Administration, Maritime Economics and Logistics, and member of the Diginomics Research Group