Digitalization is radically changing how people work and companies operate in the market. This goes hand in hand with manifold potentials like higher productivity, innovativeness, and growth. At the same time, new challenges for individuals (like demanding new work requirements) and firms (like complex transformation processes) are emerging.
Our research group approaches the challenges of today’s highly dynamic, complex, and competitive business environment from an interdisciplinary perspective:
- Our business perspective helps to understand how companies can digitally transform their business models, processes, and corporate culture.
- Our psychological perspective is crucial to understand how individuals can cope with changing work requirements in the digital age.
- Our entrepreneurship perspective helps to understand how companies and individuals can develop innovative digital business models and make them successful.
- Our business informatics perspective is important to understand the opportunities and limitations of digital technologies.