Last Tuesday, we had the opportunity to welcome JDE Peet's to our brand management lecture. Under the title “Experience is brand – Real experiences shape (employer) brands,” Simone Hirschhäuser and Lena Kaufmann gave us exciting insights into the world of employer branding and showed how authentic experiences shape a strong employer brand.

A big thank you to Simone Hirschhäuser and Lena Kaufmann for the inspiring guest lecture and valuable insights!