Thomas Scholdra und Michael Schade haben auf der 2019 AMA Winter Academic Conference in Austin (USA) drei Präsentationen aus den Bereichen Online-Reviews (“Ratings, Reviews, and Recessions: How Business Cycles Shape Online Opinion“) Social Media Marketing („Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites“) sowie City Branding („How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits “) gehalten.