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fritz kola

Ankündigung Gastvortrag Till Tietje

Gastvortrag von Till Tietje, Head of E-Commerce Sales bei fritz-kola, am 11.12.


Shows Professor Sven Hartlieb of the University of Insbruck

Accounting & Finance Research Seminar with Sven Hartlieb

On December 10, 2024, from 4:00 to 5:00 PM, Sven Hartlieb, Professor of Auditing at the University of Innsbruck, will present a lecture titled “Spillover Effects of Joint Financial Statement Audit and Sustainability Assurance: Insights on Audit Efficiency” as part of the Accounting & Finance…


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Prof. Klein über Black Friday bei NDR Info

Experteninterview zu den dahinter liegenden Mechanismen von Black Friday Prof. Klein im Radio


Shows the text “Psychologi and marketing”

Neue Veröffentlichung in Psychology & Marketing

Dr. Anna Sophie Hollstein, Dr. Michael Schade, Prof. Christoph Burmann (alle markstones Institute) und Prof. Christopher Kanitz (University of Applied Sciences Upper Austria) haben einen wissenschaftlichen Beitrag mit dem Titel „Identification as a Sword in the War for Talent: Understanding…


Accounting & Finance Research Seminar Yilong Xu

Am 29. Oktober 2024 von 16:00 bis 17:00 Uhr wird Yilong Xu, Assistant Professor of Finance an der Utrecht University, einen Vortrag zum Thema „Higher order risk preferences and economic decisions” im Rahmen des Accounting & Finance Research Seminars halten. Der Vortrag findet im WiWi1-Gebäude Raum…


Prof. Klein on NDR2 radio

For the show “Too good to be true?! “The scam with influencers” of NDR2, Prof. Klein was interviewed as an expert on influencer marketing. You can listen to the full piece here: https://www.ndr.de/ndr2/sendungen/ndr2spezial/NDR-2-Spezial-Das-Thema,sendung1471068.html


New publication in the Journal of Marketing Research

The article “Driving Mobile App User Engagement Through Gamification” by Jens Paschmann, Hernán A. Bruno, Franziska Völckner, Harald van Heerde and Kristina Klein can now be found online at the Journal of Marketing Research (VHB A+) . The article focuses on the question to which extent gamification…


Accounting and Finance Research Seminar

Announcement "Accounting & Finance Research Seminar" in Winter Semester 2024/2025

In the winter semester 2024/2025, the "Accounting & Finance Research Seminar" will host international researchers at our faculty. This offers a unique opportunity to find out about their latest research and engage in personal discussions. Afterwards, there will be the opportunity for a personal…


Das markstones Institut gleich doppelt bei butenunbinnen vertreten

In der Sendung von butenunbinnen war das markstones Institut gleich mit zwei Beiträgen vertreten. Zum Einen waren die Studierenden von Professor Christoph Burmann mit ihrer Plakatkampagne vertreten und zum anderen informierte Professorin Kristina Klein zu der "Trinkgeldtaste" in der Gastronomie.


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Accounting & Finance Research Seminar Stefan Zeisberger

On April 30, 2024 from 11:00 to 12:00, Stefan Zeisberger, Professor of Financial Economics at Radboud University Nijmegen and Associate Professor for Fintech and Experimental Finance at the University of Zurich, will give a talk on “Why Do People Invest Sustainably? Evidence From New Robo Advisor…