News

From September 16 to 18, 2026, the University of Bremen hosted the European Marketing Academy (EMAC) Fall Conference 2026. Under the theme “Mind the Gap,” 184 researchers from 30 countries discussed how marketing can remain relevant in a technology-driven world.

The university's markstones Institute will host the EMAC Fall Conference from September 16 to 18. The program includes four public lectures, including one on the rise of China's automotive industry and its impact on international competitive strategy.

The European Association for Research in Industrial Economics (EARIE) conference is the leading European platform for industrial economists. In 2026, the conference took place from August 26 to 28 in Mannheim. The University of Bremen was represented with two academic contributions.

Stock market podcasts such as “Motley Fool Money” or “The Investors Podcast” reach ever larger audiences. On whether and in what form such formats influence capital markets, Janik Ole Wecks from the IFA at the University of Bremen was interviewed on the radio programme “Impuls” (SWR).

Students from the University of Bremen and the Hochschule Bremen worked in cross-university teams on practical projects related to city marketing, location development, retail, and tourism in Bremen.

As part of the University of Bremen’s Open Campus Day on June 13, 2026, the Retail and Logistics Management Research Group at the markstones Institute in Department 7 presented its work to a broad audience of prospective students, high school students, families, and other visitors.

In the upcoming Diginomics Brownbag Seminar, Burkhardt Funk from Leuphana University of Lüneburg will give a talk on “GUT-IS – Towards a Grand Unified Theory of Constructs in Information Systems”.

Practical Insights into Modern Supply Chain Management in the Retail Sector

In the upcoming Diginomics Brownbag Seminar, Christian Katzenbach from ZeMKI – University of Bremen will give a talk on “From Social Media to Generative AI: Controversies and Challenges in Platform Governance.”

On 15 June 2026, Prof. Bodo Lang from Massey University, New Zealand, will give a talk on “Low alcohol, high consumer confusion? How NOLO alcohol is presented online.”