News

Im Rahmen der 85. Jahrestagung des Verbands der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft gewann das Paper „Driving Mobile App User Engagement Through Gamification“ (Paschmann, Bruno, van Heerde, Völckner, Klein) den Best Paper Award der Wissenschaftlichen Kommission Marketing.

Im Rahmen der Kinder-Uni der Universität Bremen hielt Kristina Klein, Professorin für Marketing und Konsumentenverhalten, eine Vorlesung zu „Influencer Marketing“. Rund 100 Kinder waren aktiv dabei und diskutierten ihre eigenen Erfahrungen. Eine sehr schöne Initiative – bis zum nächsten Mal!

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A total of 8 doctoral positions (starting 1 October) are available. Are you interested in researching the topic ‘Still man-made? The ambivalence of automation and augmentation’ from different perspectives? Then apply now (application deadline: April 4th)!

Dr. Johannes Voshaar (Institute for Finance and Accounting) has been selected as a member of the Junge Akademie | Mainz. The four-year membership starts at the Academy’s meeting in April 2026.

On February 3, 2026, from 4:00 to 5:00 PM, Svenja Marsula, Interim Professor for Controlling at the University of Bayreuth, will present her research project titled “How Feedback Culture Shapes Managerial Feedback Across Employee Performance Levels” as part of the Accounting & Finance Research…

On January 20, 2026, from 4:00 to 5:00 PM, Janik Ole Wecks, PhD candidate at the Institute for Finance and Accounting (IFA) at the University of Bremen, will present his research project titled “Media Coverage and Job Entry in the Audit Profession” as part of the Accounting & Finance Research…

WiWiB e.V., the association supporting the Faculty of Business Studies and Economics, is calling for support for our partner universities in Kyjiw and Odesa (Ukraine). Donations will be collected via the WiWiB e.V. association account and then forwarded to the two partner universities. The…

Ab Januar wird Frau Prof. Dr. Kristina Klein, Professorin für Konsumentenverhalten, als neue Associate Editor des Schmalenbach Journal of Business Research (SBUR) agieren. Sie freut sich darauf, das Team zu unterstützen.

On December 9, 2025, from 4:00 to 5:00 PM, Sebastian Firk, Holder of the Chair of Management Control at the University of Duisburg-Essen, will present his research project titled “Does Artificial Intelligence (AI) Elevate or Undermine Strategic Distinctiveness? The Role of Organizational AI…

On November 25, 2025, from 4:00 to 5:00 PM, Jochen Pierk, Associate Professor and Section Head of the Accounting Group at the Erasmus School of Economics, Erasmus University Rotterdam, will present his research project titled “Disclosure Regulation and Legal Form Choice” as part of the Accounting &…