Our new textbook Entrepreneurship - Gründung und Skalierung von Startups is now finally available.
The textbook published by Springer Verlag discusses scientific entrepreneurship models and methods and techniques relevant for start-ups in an innovative and understandable way. Each chapter guides the reader from the first ideas up the process of becoming a fully self-employed Entrepreneur.
In addition to illustrating business reality through real cases the book also covers extensive tools and new techniques for founders such as design thinking, lean startup or different canvas models.
The book (in German) can be purchased directly from the Springer Verlag under the following link.