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Bachelor's Studies

Bachelor Courses

Learning Objectives/Competencies:

Expanding on basic business knowledge, the participants are able to learn about the central aspects of setting up a business as well as managing a young company. Overall, they should be enabled to think and act entrepreneurially - one of the essential key competences for lifelong learning. The focus is on the transfer of knowledge as well as the application of selected instruments, methods and approaches and, above all, the transfer of what has been learned to real application contexts. The students thus develop the ability to act and are able to critically reflect on situations, feedback and their own work. Specifically, the course is intended to motivate and qualify students to start a business.

Contents:

The content of the course is based on a solid understanding of entrepreneurship and professional self-employment as a basic prerequisite for start-ups. Following up on this, the start-up process is taught. This includes: the development of a business idea, the evaluation of a business idea, the transformation of a business idea into a business model, the development of overall presentations such as value propositions canvases, business plans and "pitch decks". Additionally, governance issues (especially legal form, patent protection) and the basics of start-up marketing and start-up financing are taught.

Type of Examination
Portfolio examination with individual and group components.

Specific note SoSe20: All examination elements are submitted in digital form. Physical presence is not required.

Based on Entrepreneurship I, this course broadens the students’ understandings as for start-up creation and the management of earlystage businesses. Students will learn how to think and act from the perspective of start-up entrepreneurs. The course aims at imparting start-up related knowledge and applies relevant concepts to real-life cases. The course qualifies students and shall motivate students to run own business activities. Participating in Entrepreneurship I is not mandatory for taking part in this course.

Based on LEMEX teaching projects like „SME Management”, “Innovation Projects from Practice (Non-Digital)”, and “Digital Innovation Projects from Practice - Digilab“ students will deepen their expertise of venture management and work on own venture projects or continue their work on the projects from practice. Thereby, the project groups will receive individual mentoring and apply learned skills, methods and tools to real-life cases. They learn how to handle conceptual basics previously learned in the courses Entrepreneurship I and II.

Teaching Project IEM²

The project module for startup management is committed to the development of individual business ideas of students, which are further developed throughout the semester in order to achieve functioning business models. The iterative learning process takes advantage of current practical methods such as Design Thinking and the Lean-Startup. The methods of Design Thinking are used in the initial stage of evaluating the business idea, whereas the method of Lean-Startup is used to develop the business model.

This course is about developing corporate ideas and innovations into new products, services or ventures in close cooperation with the spin company. This includes using strategic planning and startup-management tools such as design thinking, business model canvas, lean startup and business planning. The students enhance their skills in the areas of idea generation and assessment, strategic thinking, business model development, team building, project management, allocation of resources and pitching. The aim is to develop a market-ready business model and to pitch the results at the end of the course.

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