By enhancing business basics, students should learn how to found a new venture and to manage young firms. They should be empowered to think and act entrepreneurially – as one of the core skills of life-long learning. The course seeks to train students by imparting knowledge and teaching the use of tools, methods and approaches – and, over and above this, by transferring knowledge to real-world settings. Thus, it is a core ambition to involve students in venture projects.
Based on Entrepreneurship I, this course broadens the students’ understandings as for start-up creation and the management of earlystage businesses. Students will learn how to think and act from the perspective of start-up entrepreneurs. The course aims at imparting start-up related knowledge and applies relevant concepts to real-life cases. The course qualifies students and shall motivate students to run own business activities. Participating in Entrepreneurship I is not mandatory for taking part in this course.
Based on LEMEX teaching projects like „SME Management”, “Innovation Projects from Practice (Non-Digital)”, and “Digital Innovation Projects from Practice - Digilab“ students will deepen their expertise of venture management and work on own venture projects or continue their work on the projects from practice. Thereby, the project groups will receive individual mentoring and apply learned skills, methods and tools to real-life cases. They learn how to handle conceptual basics previously learned in the courses Entrepreneurship I and II.
Teaching Project IEM²
The project module for startup management is committed to the development of individual business ideas of students, which are further developed throughout the semester in order to achieve functioning business models. The iterative learning process takes advantage of current practical methods such as Design Thinking and the Lean-Startup. The methods of Design Thinking are used in the initial stage of evaluating the business idea, whereas the method of Lean-Startup is used to develop the business model.
This course is about developing corporate ideas and innovations into new products, services or ventures in close cooperation with the spin company. This includes using strategic planning and startup-management tools such as design thinking, business model canvas, lean startup and business planning. The students enhance their skills in the areas of idea generation and assessment, strategic thinking, business model development, team building, project management, allocation of resources and pitching. The aim is to develop a market-ready business model and to pitch the results at the end of the course.