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New forthcoming publication on influencer marketing disclosure in the International Journal of Research in Marketing

An article by Prof. Dr. Kristina Klein, together with Zeynep Karagür and Dr. Alexander Edeling (both University of Cologne) and Prof. Dr. Jan-Michael Becker (now BI Oslo) has been accepted for publication in the International Journal of Research in Marketing, the leading European marketing research outlet. In the paper, the authors investigate the negative and positive consumer consequences of disclosing influencer marketing content as advertising. The results have important implications for brand managers, influencers, and public policy makers.