Publication alert!

"Determinants of Consumers' attitudes towards digital advertising - A meta-analytic comparison across time and touchpoints" is the title of a new article published by the markstones members Maik Eisenbeiss and Maximilian Fiedler in the Journal of Business Research.

In the paper, which is joined work with Henk Lütjens and Tammo Bijmolt, they used a meta-analysis to synthesize the findings of over two decades of research on the determinants of consumer attitudes towards digital advertising.

What's particularly great about the publication is that it originated from the dissertation of Henk Lütjens, who completed his PhD at markstones in 2019 under the supervision of Professor Eisenbeiss.

Download the paper for free until October 25, 2022: .