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Publication on gamification in the International Journal of Research in Marketing

The article “All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design” by Prof. Kristina Klein, co-authored with Magdalena Bekk, René Eppmann und Franziska Völckner has been accepted at the International Journal of Research in Marketing (VHB A), the top European marketing journal. The article pre-print can be found here: https://doi.org/10.1016/j.ijresmar.2022.03.002

IJRM