Ole Gardewin has been a doctoral student in the working group “Innovative Brand Management” since October 2020. He obtained his Bachelor’s degree of Business Administration at the Philipps-University of Marburg with a focus on “Market-based Management” and “Innovation and Information”. During his Master in Business Studies at the University of Bremen, he focused on “Marketing and Brand Management” and “International Management”. Between his Bachelor and Master studies, he worked in i.a. Project Management and Marketing in Frankfurt am Main and Singapore. During his Master studies he also worked as a student employee in the field of Consulting.