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decisions, the authors Maik Eisenbeiß, Sven Hartmann and Lars Hornuf examine the influence of social media marketing on the participation of investors in equity crowdfunding. They distinguish between different
Section: FB7
Schade Social-Media-Verhalten im eSport 4402171 Eisenbeiß Auditorisches Konsumentenverhalten - Theoretische Grundlagen 4414852 Burmann Markenmanagement 4415966 Burmann Inwiefern ist Social Media am Beispiel [...] die Etablierung einer Marke durch zielgerichtetes Social Media Marketing? 4536202 Schade Möglichkeiten der Markenkommunikation in Social-Media 4536244 Klein Erfolgreich kommunizieren mit Chatbots - Ein [...] von About You während der Corona Pandemie, mit dem Fokus auf den E-Commerce 4553390 Schade Social Media im Sportmarketing 4553914 Eisenbeiß Anwendungen von Self-Tracking - Ein Überblick 4560591 Burmann
US and Asia who discussed a variety of topics, e.g. political elites in Post-Soviet space and the media and public opinion. Ekaterina Paustyan, Olga Masyutina and Michael Rochlitz presented their latest
comprehensively maps the German startup ecosystem and has been the central source of information for media and politics since 2013. The DSM data is also the basis for other important projects – especially
nor mention the enforcement of their contractual rights in investor communication blogs or popular media. The full article can be downloaded here .
professional backgrounds in politics, diplomacy, economics, teaching, management, as well as the media and cultural sector.
activities. Finally, the data reveal that community manager activities that require more effort, such as media file uploads instead of simple written comments, have a larger effect on crowd participation. The
were Jeremy Drucker from Transitions (Czech Republic), one of Central and Eastern Europe's leading media development organizations, and Irina Guruli from Economic Policy Research Center (Georgia).
analyses Customer journey analyses Customer-touchpoint analyses (qualitative and quantitative) Social media analyses Online privacy management Business model development in e-Commerce Customer relationship