The University is Getting a Makeover
elements are easy to apply and ensure a consistent appearance across all types of media,” FriederikeMoschner is sure. The marketing expert supervised the updating of the corporate design as project manager [...] its entirety. “The reduced “U” is far clearer and as open as the university is itself,” says FriederikeMoschner. The new typeface underlines the timeless, modern look. Colors play a special role in the new [...] will start with the foundations and will then expand the portfolio piece-by-piece,” reports FriederikeMoschner. She is particularly pleased that the implementation happens to be at the same time as the