Course Catalog

Study Program SoSe 2023

Schlüsselkompetenzen

Personale Kompetenzen

Selbstorganisation

Course numberTitle of eventLecturer
Stwk S23 1.13Time Management (in English)
Workshop in English

Seminar (Teaching)
ECTS: 1

Additional dates:
Thu. 13.04.23 10:00 - 14:00 online
Thu. 20.04.23 10:00 - 14:00 online

This seminar starts as an online workshop on the announced date. You will receive additional details on the event in advance by email via StudIP.
After signing up for the seminar on Stud.IP, please confirm your attendance by sending an email to stwk@uni-bremen.de (please mention your name, matriculation number and the name/number of this seminar in your mail).

In this two part online workshop, students will learn basic strategies and techniques for time- and self-management. While the workshop is open to anyone who is interested, it will be particularly useful for students currently working on larger projects (like a bachelor- or masterthesis). In the first section of our workshop, I will explain the importance of goal setting and I will introduce you to different planning tools (milestones, personal Kanban) and working techniques (timeblocking/timeboxing, Pomodoro technique). Afterwards, students will have the opportunity to first assess their present time management strategies and then they will create their own to do lists and schedules during the workshop. There will be plenty of room for students’ questions throughout the whole workshop.
Until the second part of the workshop, students will have the chance to experiment with the techniques they learned during the first session and find out what works best for them. In our second meeting, we will talk about our experiences with time management in the previous week before I will present strategies for avoiding distractions and procrastination and for maintaining a productive working attitude.
After the workshop, those students who want to receive 1 CP/ECTS for participation must write an additional piece of work, either an outline for a term paper (3 pages) or a scholarly essay on a research topic of your choice (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).
Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions about a current writing project and/or their struggles with time management.

Dr. Alena Cicholewski
Stwk S23 1.14Time Management (in English)
Workshop in English

Seminar (Teaching)
ECTS: 1

Additional dates:
Tue. 04.07.23 10:00 - 14:00 online
Tue. 11.07.23 10:00 - 14:00 online

In this two part online workshop, students will learn basic strategies and techniques for time- and self-management. While the workshop is open to anyone who is interested, it will be particularly useful for students currently working on larger projects (like a bachelor- or masterthesis). In the first section of our workshop, I will explain the importance of goal setting and I will introduce you to different planning tools (milestones, personal Kanban) and working techniques (timeblocking/timeboxing, Pomodoro technique). Afterwards, students will have the opportunity to first assess their present time management strategies and then they will create their own to do lists and schedules during the workshop. There will be plenty of room for students’ questions throughout the whole workshop.
Until the second part of the workshop, students will have the chance to experiment with the techniques they learned during the first session and find out what works best for them. In our second meeting, we will talk about our experiences with time management in the previous week before I will present strategies for avoiding distractions and procrastination and for maintaining a productive working attitude.
After the workshop, those students who want to receive 1 CP/ECTS for participation must write an additional piece of work, either an outline for a term paper (3 pages) or a scholarly essay on a research topic of your choice (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).
Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions about a current writing project and/or their struggles with time management.

Dr. Alena Cicholewski

Zeitmanagement

Course numberTitle of eventLecturer
Stwk S23 1.13Time Management (in English)
Workshop in English

Seminar (Teaching)
ECTS: 1

Additional dates:
Thu. 13.04.23 10:00 - 14:00 online
Thu. 20.04.23 10:00 - 14:00 online

This seminar starts as an online workshop on the announced date. You will receive additional details on the event in advance by email via StudIP.
After signing up for the seminar on Stud.IP, please confirm your attendance by sending an email to stwk@uni-bremen.de (please mention your name, matriculation number and the name/number of this seminar in your mail).

In this two part online workshop, students will learn basic strategies and techniques for time- and self-management. While the workshop is open to anyone who is interested, it will be particularly useful for students currently working on larger projects (like a bachelor- or masterthesis). In the first section of our workshop, I will explain the importance of goal setting and I will introduce you to different planning tools (milestones, personal Kanban) and working techniques (timeblocking/timeboxing, Pomodoro technique). Afterwards, students will have the opportunity to first assess their present time management strategies and then they will create their own to do lists and schedules during the workshop. There will be plenty of room for students’ questions throughout the whole workshop.
Until the second part of the workshop, students will have the chance to experiment with the techniques they learned during the first session and find out what works best for them. In our second meeting, we will talk about our experiences with time management in the previous week before I will present strategies for avoiding distractions and procrastination and for maintaining a productive working attitude.
After the workshop, those students who want to receive 1 CP/ECTS for participation must write an additional piece of work, either an outline for a term paper (3 pages) or a scholarly essay on a research topic of your choice (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).
Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions about a current writing project and/or their struggles with time management.

Dr. Alena Cicholewski
Stwk S23 1.14Time Management (in English)
Workshop in English

Seminar (Teaching)
ECTS: 1

Additional dates:
Tue. 04.07.23 10:00 - 14:00 online
Tue. 11.07.23 10:00 - 14:00 online

In this two part online workshop, students will learn basic strategies and techniques for time- and self-management. While the workshop is open to anyone who is interested, it will be particularly useful for students currently working on larger projects (like a bachelor- or masterthesis). In the first section of our workshop, I will explain the importance of goal setting and I will introduce you to different planning tools (milestones, personal Kanban) and working techniques (timeblocking/timeboxing, Pomodoro technique). Afterwards, students will have the opportunity to first assess their present time management strategies and then they will create their own to do lists and schedules during the workshop. There will be plenty of room for students’ questions throughout the whole workshop.
Until the second part of the workshop, students will have the chance to experiment with the techniques they learned during the first session and find out what works best for them. In our second meeting, we will talk about our experiences with time management in the previous week before I will present strategies for avoiding distractions and procrastination and for maintaining a productive working attitude.
After the workshop, those students who want to receive 1 CP/ECTS for participation must write an additional piece of work, either an outline for a term paper (3 pages) or a scholarly essay on a research topic of your choice (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).
Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions about a current writing project and/or their struggles with time management.

Dr. Alena Cicholewski

Stimme, Rhetorik und Auftritt

Course numberTitle of eventLecturer
Stwk S23 2.13Rhetorik und Präsentationstechniken (in English)
Workshop in English

Seminar (Teaching)
ECTS: 3

Additional dates:
Tue. 18.04.23 16:00 - 18:00 online
Tue. 25.04.23 16:00 - 18:00 online
Tue. 02.05.23 16:00 - 18:00 online
Tue. 09.05.23 16:00 - 18:00 online
Tue. 16.05.23 16:00 - 18:00 online
Tue. 23.05.23 16:00 - 18:00 online
Tue. 30.05.23 16:00 - 18:00 online
Tue. 06.06.23 16:00 - 18:00 online

This online workshop is designed to support students with their communication and presentation skills. Students will get a concise overview of the basics of rhetoric; afterwards, they can immediately apply what they learned to their current projects. We will talk about the common structures for speeches and presentations and practice organizing your content efficiently. You will also learn more about how to handle stage fright and nervousness and you will practice managing discussions with the audience. During the workshop, participants are expected to do a short presentation on a research topic of their choice. This workshop is particularly useful for students who are preparing for their first presentation at the university and/or who are preparing for an oral exam. There will be plenty of room for individual questions throughout the whole workshop.

After the workshop, those students who want to receive 3 CP/ECTS for participation must hand in additional pieces of work: a written outline for a research presentation and a self-reflection on the entire seminar.

Dr. Alena Cicholewski

Soziale Kompetenzen

Kommunikation

Course numberTitle of eventLecturer
eGS-VA-SC-22Sustainability Communication (in English)

Lecture (Teaching)
ECTS: 3
Dipl. Oec. Katharina Lingenau
Dr. Oliver Ahel
Dr. Christiane Bottke
Stwk S23 2.55Oral Communication in English in Academic Settings (in English)
An der Uni selbstbewusst Englisch sprechen

Seminar (Teaching)
ECTS: 1

Additional dates:
Sat. 10.06.23 09:00 - 13:00 online
Sun. 11.06.23 10:00 - 14:00 online

Ihr seid nervös wegen eines anstehenden Referats auf Englisch? Ihr traut euch manchmal nicht, euch an englischsprachigen Seminar-Diskussionen zu beteiligen? Ihr wollt in eurer mündlichen Prüfung mit einer korrekten Aussprache des Englischen überzeugen?
Dieser online Workshop ist für alle Studierenden, die noch etwas unsicher sind, was ihre mündlichen Englischkenntnisse betrifft. Hier soll ein sicherer Raum geschaffen werden, um sich selbst auszuprobieren und mithilfe von Feedback der Dozentin die eigenen Fähigkeiten zu verbessern, mit dem Ziel, schließlich selbstbewusst in englischer Sprache zu kommunizieren. Obwohl der Workshop grundsätzlich allen Interessierten offensteht, ist er speziell auf die Bedürfnisse Studierender mit Deutsch als Muttersprache abgestimmt. Im Workshop wechseln sich Inputs von Seiten der Dozentin mit vielen interaktiven Sprechübungen in Kleingruppen ab. Die konkreten Fragen und Wünsche der Teilnehmenden stehen hierbei im Mittelpunkt und beeinflussen auch die letztendliche Ausgestaltung des Workshops.

Dr. Alena Cicholewski

Gender- und Diversity-Kompetenzen

Course numberTitle of eventLecturer
09-70-B.2-2Community Formation in Digital Games (in English)

Seminar (Teaching)

Dates:
weekly (starts in week: 1) Thu. 16:00 - 18:00 SpT C4180

Communities that form around digital games and gaming have become increasingly significant. We may have heard of the ‘toxic’ communities of competitive games like League of Legends, the very young community of Roblox or Minecraft, the friendly history nerds of the Total War series, and so on. Perhaps most impactfully, GamerGate showed us that gaming communities can have very serious and far-reaching consequences. On the other hand, game communities formed around games like Animal Crossing: New Horizons and Among Us at the beginning of the pandemic demonstrated that they can also be a lifeline in difficult and uncertain times. In this seminar, we will focus on how these communities are formed and maintained. We will examine three crucial aspects of community formation: the affordances of particular games, the strategies developers use to create and engage with communities (or not), and the players themselves.

Dr. Dominic Ford

Studien-, Lehr- und Lernkompetenzen

Schreib- und Lesekompetenzen

Course numberTitle of eventLecturer
Stwk S23 1.22Working with Secondary Literature in English (in English)
Workshop in English

Seminar (Teaching)
ECTS: 1

Additional dates:
Thu. 08.06.23 10:00 - 14:00 online
Thu. 15.06.23 10:00 - 14:00 online

In this 2 part online workshop, students will gain a basic understanding of how to engage with secondary literature productively. This workshop is designed for students who are new to doing research – no previous experience is needed. In the first section of our workshop, I will explain what secondary literature is, why it is an essential component of academic writing and where to find it. Students will then have the opportunity to get started with their research activities during the workshop and there will be plenty of room for students’ questions.
For the second part of the workshop, students will bring along the secondary texts they found, as this section will teach them how to assess secondary texts concerning their credibility and usefulness for a specific research topic. Students will also learn how to write excerpts for secondary texts that will help them to get an overview of the state of research on their research topic. Eventually, I will introduce students to different ways of referencing secondary literature in their own texts (without resorting to plagiarism), followed by several interactive writing exercises.
After the workshop, those students who want to receive 1 CP/ECTS for participation must write an additional piece of work, either an outline for a term paper (3 pages) or an annotated bibliography on a research topic of your choice (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).

Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions about a current writing project.

Dr. Alena Cicholewski
Stwk S23 1.23Working with Secondary Literature in English (in English)
Workshop in English

Seminar (Teaching)
ECTS: 1

Additional dates:
Thu. 10.08.23 10:00 - 14:00 online
Thu. 24.08.23 10:00 - 14:00 online

In this 2 part online workshop, students will gain a basic understanding of how to engage with secondary literature productively. This workshop is designed for students who are new to doing research – no previous experience is needed. In the first section of our workshop, I will explain what secondary literature is, why it is an essential component of academic writing and where to find it. Students will then have the opportunity to get started with their research activities during the workshop and there will be plenty of room for students’ questions.
For the second part of the workshop, students will bring along the secondary texts they found, as this section will teach them how to assess secondary texts concerning their credibility and usefulness for a specific research topic. Students will also learn how to write excerpts for secondary texts that will help them to get an overview of the state of research on their research topic. Eventually, I will introduce students to different ways of referencing secondary literature in their own texts (without resorting to plagiarism), followed by several interactive writing exercises.
After the workshop, those students who want to receive 1 CP/ECTS for participation must write an additional piece of work, either an outline for a term paper (3 pages) or an annotated bibliography on a research topic of your choice (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).

Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions about a current writing project.

Dr. Alena Cicholewski
Stwk S23 3.24Academic Writing in English (in English)
Wissenschaftliches Schreiben in englischer Sprache

Seminar (Teaching)
ECTS: 1

Additional dates:
Mon. 25.09.23 16:00 - 18:00 online
Tue. 26.09.23 - Wed. 27.09.23 (Tue., Wed.) 10:00 - 17:00 online
Thu. 28.09.23 10:00 - 12:00 online

This 4-day online writing retreat is designed to give students who are working on term papers (particularly bachelor’s or master’s theses) the tools, time, and space to make progress on their writing projects. Through a combination of workshops, individual support, and dedicated writing time, this writing retreat explores various writing-related topics, such as coping with typical writers’ struggles, building sustainable writing habits, and experimenting with new writing strategies. Brief presentations and discussion groups will help orient participants towards positive writing practices and create a supportive community of writers. The majority of each session will be devoted to focused, independent writing time where participants can work on their own writing projects. During this time, participants will have a dedicated space to make progress on a writing project, while in the company and solidarity of other graduate and postgraduate writers. Optional individual counselling sessions with me will provide additional support to participants.

After the workshop, those students who want to receive 3 CP/ECTS for participation must hand in additional pieces of work: an excerpt of your term paper (approx. 10 pages) and a self-reflection on the entire seminar (1-2 pages).
Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions.

Dr. Alena Cicholewski
Stwk S23 3.25Academic Writing in English (in English)

Seminar (Teaching)
ECTS: 1

Additional dates:
Wed. 17.05.23 10:00 - 17:00 online

Many seminars at German universities require their students to write term papers. However, what your lecturer here in Germany expects from you might be very different from what is common elsewhere.
In this online workshop, students will gain a basic understanding of academic writing for German universities. At the center of this seminar is the format of the Hausarbeit (term paper). After I have introduced you to the formal criteria of German term papers, all participants will learn how to develop own research questions, how to create an outline for your term paper and how to kick off the writing process. All participants have the opportunity to work on their own topics. For students who do not yet want to tackle a specific writing project, I will provide exercises that are more general. While the workshop is open to anyone who is interested, it is specifically tailored to the needs of international students. In the workshop, inputs from the lecturer alternate with interactive writing exercises and there will be plenty of room for individual questions.
After the workshop, those students who want to receive 1 CP/ECTS for participation must write an additional piece of work, either an exposé (for a term paper) or an essay (a short, argumentative discussion of a scholarly research question) (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).
Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions about a current writing project.

Dr. Alena Cicholewski
Stwk S23 3.26Academic Writing in English (in English)
Wissenschaftliches Schreiben in englischer Sprache

Seminar (Teaching)
ECTS: 1

Additional dates:
Sat. 08.07.23 09:00 - 13:00 online
Sun. 09.07.23 10:00 - 14:00 online

Wie kann ich meine deutschen Bandwurmsätze in einen knackigen, englischsprachigen Fachtext verwandeln? Wie kann ich typisch „denglische“ Formulierungen vermeiden? Und was war nochmal der Unterschied zwischen „affect“ und „effect“?
Solche (und ähnliche) Fragen werden in diesem online Workshop geklärt, bei dem Studierende sich grundlegende Kenntnisse über wissenschaftliches Schreiben in englischer Sprache verschaffen. Der Schwerpunkt liegt dabei auf dem Verfassen von Hausarbeiten, je nach Wunsch der Teilnehmenden kann jedoch zusätzlich auch auf andere Textsorten wie beispielsweise Versuchsprotokolle, Fallberichte o.ä. eingegangen werden. Obwohl der Workshop grundsätzlich allen Interessierten offensteht, ist er speziell auf die Bedürfnisse Studierender mit Deutsch als Muttersprache abgestimmt. Alle Teilnehmenden haben die Möglichkeit, an ihren eigenen Themen zu arbeiten. Für Studierende, die noch kein konkretes Schreibprojekt in Angriff nehmen wollen, werde ich allgemeine Übungen zur Verfügung stellen. Im Workshop wechseln sich Inputs von Seiten der Dozentin mit interaktiven Schreibübungen in Einzelarbeit ab, deren individuelle Ergebnisse im Austausch zu zweit reflektiert werden. Am Ende jeder Arbeitsphase werden in der Gesamtgruppe die Ergebnisse formuliert sowie noch offene Fragen geklärt.
Im Anschluss an das Webinar müssen diejenigen Studierenden, die 1 CP/ECTS für die Teilnahme erhalten wollen, eine zusätzliche schriftliche Arbeit verfassen, entweder ein Exposé (für eine Hausarbeit) oder einen Essay (eine kurze, argumentative Auseinandersetzung mit einer selbstgewählten, wissenschaftlichen Fragestellung) (ca. 3 Seiten) sowie eine Selbstreflexion zum gesamten Seminar (1-2 Seiten).
Zudem biete ich nach Ende der Veranstaltung für alle Teilnehmenden die Möglichkeit einer online Einzelberatung entweder telefonisch, per Mail oder ebenfalls als Zoom Meeting, um offene Fragen zu einem aktuellen Schreibprojekt zu klären.

Dr. Alena Cicholewski
Stwk S23 3.28Academic Writing in English (in English)
Wissenschaftliches Schreiben in englischer Sprache

Seminar (Teaching)
ECTS: 1

Additional dates:
Wed. 20.09.23 10:00 - 17:00 online

This online workshop is designed to support students with editing and revising their term papers and/or bachelor/mastertheses. Students will get a concise overview of editing techniques that they can immediately apply to their current writing projects. We will talk about the common structures for term papers and practice streamlining your line of argumentation. You will also learn more about how to avoid plagiarism in their paper and get some practice in proofreading. At the center of this workshop are the students’ own writing projects that will be discussed in small groups. There will be plenty of room for individual questions throughout the whole workshop.

After the workshop, those students who want to receive 1 CP/ECTS for participation must hand in additional pieces of work: an outline for a term paper (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).
Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions.

Dr. Alena Cicholewski
Stwk S23 3.29Writing for and Publishing in Academic Journals (in English)
Workshop in English

Seminar (Teaching)
ECTS: 1

Additional dates:
Thu. 01.06.23 10:00 - 14:00 online
Thu. 29.06.23 10:00 - 14:00 online

The aim of this two part online workshop, is to prepare students to write their first own articles for publication in academic journals. While the workshop is open to anyone who is interested, it will be particularly useful for (master’s degree) students who are working on getting their research published. In the first section of our workshop, I will provide students with an overview of the academic publishing process: we will discuss how to find potential publication platforms, how to avoid predatory journals and gain an overview of the different kinds of academic journals that are out there. You will also learn more about the first steps of deciding on a journal and approaching editors.
Until the second part of the workshop, students have time to start writing their own article: together we will work on finding the most effective title for your article, writing a convincing abstract and creating a clear structure for your article. I will further provide advice on editing and proofreading and we will learn more about the peer review process.
After the workshop, those students who want to receive 1 CP/ECTS for participation must hand in an additional piece of work, either an outline for a journal article (3 pages) or a scholarly essay on a research topic of your choice (approx. 3 pages) and a self-reflection on the entire seminar (1-2 pages).
Additionally, after the end of the seminar, all participants have the opportunity to make an individual consultation appointment with me either by telephone, e-mail or as a zoom meeting to clarify open questions about a current writing project.

Dr. Alena Cicholewski

Moderations- und Präsentationskompetenzen

Course numberTitle of eventLecturer
Stwk S23 2.13Rhetorik und Präsentationstechniken (in English)
Workshop in English

Seminar (Teaching)
ECTS: 3

Additional dates:
Tue. 18.04.23 16:00 - 18:00 online
Tue. 25.04.23 16:00 - 18:00 online
Tue. 02.05.23 16:00 - 18:00 online
Tue. 09.05.23 16:00 - 18:00 online
Tue. 16.05.23 16:00 - 18:00 online
Tue. 23.05.23 16:00 - 18:00 online
Tue. 30.05.23 16:00 - 18:00 online
Tue. 06.06.23 16:00 - 18:00 online

This online workshop is designed to support students with their communication and presentation skills. Students will get a concise overview of the basics of rhetoric; afterwards, they can immediately apply what they learned to their current projects. We will talk about the common structures for speeches and presentations and practice organizing your content efficiently. You will also learn more about how to handle stage fright and nervousness and you will practice managing discussions with the audience. During the workshop, participants are expected to do a short presentation on a research topic of their choice. This workshop is particularly useful for students who are preparing for their first presentation at the university and/or who are preparing for an oral exam. There will be plenty of room for individual questions throughout the whole workshop.

After the workshop, those students who want to receive 3 CP/ECTS for participation must hand in additional pieces of work: a written outline for a research presentation and a self-reflection on the entire seminar.

Dr. Alena Cicholewski
Stwk S23 2.55Oral Communication in English in Academic Settings (in English)
An der Uni selbstbewusst Englisch sprechen

Seminar (Teaching)
ECTS: 1

Additional dates:
Sat. 10.06.23 09:00 - 13:00 online
Sun. 11.06.23 10:00 - 14:00 online

Ihr seid nervös wegen eines anstehenden Referats auf Englisch? Ihr traut euch manchmal nicht, euch an englischsprachigen Seminar-Diskussionen zu beteiligen? Ihr wollt in eurer mündlichen Prüfung mit einer korrekten Aussprache des Englischen überzeugen?
Dieser online Workshop ist für alle Studierenden, die noch etwas unsicher sind, was ihre mündlichen Englischkenntnisse betrifft. Hier soll ein sicherer Raum geschaffen werden, um sich selbst auszuprobieren und mithilfe von Feedback der Dozentin die eigenen Fähigkeiten zu verbessern, mit dem Ziel, schließlich selbstbewusst in englischer Sprache zu kommunizieren. Obwohl der Workshop grundsätzlich allen Interessierten offensteht, ist er speziell auf die Bedürfnisse Studierender mit Deutsch als Muttersprache abgestimmt. Im Workshop wechseln sich Inputs von Seiten der Dozentin mit vielen interaktiven Sprechübungen in Kleingruppen ab. Die konkreten Fragen und Wünsche der Teilnehmenden stehen hierbei im Mittelpunkt und beeinflussen auch die letztendliche Ausgestaltung des Workshops.

Dr. Alena Cicholewski

IT- und Multimediakompetenz

Course numberTitle of eventLecturer
03-M-GS-7Introduction to R (in English)

Seminar (Teaching)
ECTS: 3

Dates:
weekly (starts in week: 1) Tue. 13:00 - 15:00 Seminar
weekly (starts in week: 1) Wed. 16:00 - 17:00 Seminar
Prof. Dr. Werner Brannath
Eike Voß
03-M-SP-21Linear Regression Analysis with R (in English)

Lecture (Teaching)
ECTS: 4,5

Dates:
weekly (starts in week: 1) Mon. 12:00 - 14:00 MZH 7200 Lecture
weekly (starts in week: 1) Mon. 14:00 - 16:00 MZH 7200 Lecture / Exercise

Additional dates:
Tue. 25.07.23 10:00 - 12:00
Maryam Movahedifar

Informations- und Recherchekompetenzen

Course numberTitle of eventLecturer
03-M-SP-21Linear Regression Analysis with R (in English)

Lecture (Teaching)
ECTS: 4,5

Dates:
weekly (starts in week: 1) Mon. 12:00 - 14:00 MZH 7200 Lecture
weekly (starts in week: 1) Mon. 14:00 - 16:00 MZH 7200 Lecture / Exercise

Additional dates:
Tue. 25.07.23 10:00 - 12:00
Maryam Movahedifar

Lehr- und Lernkompetenzen

Course numberTitle of eventLecturer
eGS-VA-SM-10Sustainability Marketing (in English)

Lecture (Teaching)
ECTS: 3

Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into marketing. The systematic, step-by-step approach of sustainability marketing involves: an analysis of socio-ecological priorities to complement conventional consumer and market research; an integration of ethical values into marketing strategy; the development of sustainability marketing strategies; a new consumer-oriented sustainability marketing mix of the ‘4 Cs’ (Customer Solutions, Communications, Customer Cost, Convenience) to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis how innovation and marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. The course is ideally suited to both students and practitioners at many different levels and disciplines, including marketing, innovation, CSR, sustainability and environmental management.

In dieser videobasierten Selbstlernveranstaltung können Sie jederzeit einsteigen, in Ihrem eigenen Lerntempo die Videos durcharbeiten und den Prüfungstermin zum Abschluss der Lehrverantaltung frei wählen.

Weitere Infos finden Sie hier bei Stud.ip oder auf unserer Website www.va-bne.de

Bei Fragen wenden Sie sich gern an: egs@zmml.uni-bremen.de

Dipl. Oec. Katharina Lingenau
Dr. Oliver Ahel
Dr. Christiane Bottke