Kommentar:
http://www.fb9.uni-bremen.de/fileadmin/redak_ipkm/lehrveranstaltungen/wise2018-19/Pentzold_A3_DMS.pdf

Social media communication it not only verbalized through written text but also materialized in dynamically changing websites or applications, including video and audio files, gifs, emojis, and the like. As a consequence, online configurations in social media ask us to rethink the categories of our communicative and linguistic analysis.

The seminar takes this need for rethinking as a starting point and brings together different strands of multimodal linguistic analysis that discuss methodological foundations, approaches, and research practices to analyze multimodal online discourse in social media and its evolving phenomena. We will look at these phenomena from a linguistic and multimodal perspective in order to analyze their meaning-making strategies and their potential to mediate socio-cultural values. We will ask: What do we learn from these phenomena and their strategies? Which (new) ways of communication are available and how do we cope with them in our daily life?

We will look at both qualitative and quantitative methods to analyze social media, with a particular view to empirical analysis. With many practical example analyses, we will work through the immense possibilities of communicating in social media and aim at a comprehensive and detailed description of the particularities of this communication in contrast to that in other forms of (multimodal) discourse.

In this seminar we will investigate the role of language in different types of media, e.g. printed (newspapers, magazines), spoken (radio, TV, film) and digital media (websites, social media like Facebook or Twitter). What role does language play? How can we tell if language is used to influence readers / listeners in a certain way? You will learn methods of corpus linguistics and critical discourse analysis that help to identify the different features, structures and functions of the language used in media.

Requirements
Please note that you can NOT take this class for the BA ESC D1 module. This is a class in the WD module, only 'Profilfach' students can and need to take classes in the WD module.
Homework assignments (reading 10-30 pages each week; possibly some exercises).
Regular and active participation in all class work.

BA ESC ( 2011) WD 1 a: An analysis + written report (not graded, 3 CP)
BA ESC ( 2011) WD 1 c: An analysis + poster presentation (graded, 3 CP)
BA Linguistics: An analysis, poster presentation and term paper (graded, 6 CP)
Erasmus 3 CP for regular active participation, 6 CP for an analysis and poster presentation
Report means that you will present the results of your analysis of three linguistic aspects in your DIY corpus, for this you will write 3-6 pages.

Literature (you don't have to buy any of these)
Durant, Alan & Marina Lambrou. 2009. Language and Media: A Resource Book for Students. London; New York: Routledge.
McEnery, Tony & Richard Xiao & Yukio Tono. 2006. Corpus-based Language Studies: An Advanced Resource Book. London; New York: Routledge. 13-21, 71-79.
Silverblatt, Art. 2008. Media Literacy. 3rd ed. Westport, Ct: Praeger.

In the course of this seminar, we shall discuss two maths plays and two maths films in terms of their contributions to what is today known as scientific literacy. While Tom Stoppard's outstanding play Arcadia (1993) attempts to maintain a dramatic focus on its thirteen-year-old heroine and maths prodigy, Thomasina, the other play under scrutiny, David Auburn's Proof (2000), presents Catherine, a largely self-taught mathematician, against the backdrop of human attractions, relationships, and conflicts.
In addition to an in-depth analysis of the two plays, we shall discuss the generic make-up of a so-called maths play and compare it to two films. One will be John Madden's adaptation of Proof (2005), starring Gwyneth Paltrow, Anthony Hopkins, and Jake Gyllenhaal. The other example is Matthew Brown's biopic The Man Who Knew Infinity (2015) highlighting the special professional relationship between the Indian mathematician, Srinivasa Ramanujan (Dev Patel), and a prominent Cambridge professor, G. H. Hardy (Jeremy Irons).

requirements:
• regular attendance and active participation
• in-depth knowledge of the reading material
• oral presentation (handout) or
• research in progress and final paper

Please note that prior enrolment via Stud.IP is mandatory. The number of participants is limited to 15 students.


texts:
Auburn, David. Proof. London: Faber & Faber, 2001.
Stoppard, Tom. Arcadia. London: Faber & Faber, 1993.