Panel discussion: The future of media, communication and information
made a lot of progress in this area in recent years. Today's journalism is very different to that of 20 or 30 years ago. Much more innovative, much more exciting, much closer to the reader, more emotional [...] that as new audiences grow, we will also find answers as to how we can reach them. This is always a bit tough in our public service sector. We've been talking about the young ARD and ZDF programme for four [...] reach young people as part of our public service remit. Sometimes you have to give your colleagues a bit of a fright. Generational demolition is such a buzzword. Yes, we have to move, that's the message