In the master's program in business studies, the focus is not on teaching detailed knowledge, but rather on skills for developing complex solutions to problems that build on a broad education in business and economics issues. Given the breadth of research questions in business studies, areas of emphasis are inevitable and also necessary. The Master program offers eight majors, whereof two have to be chosen by the students:
1. Entrepreneurship and Small Business Management:
The major in Start-up and SME Management deals with entrepreneurial thinking and action as a driver of growth, success and economic renewal. The reference objects are start-up companies as well as medium-sized and family businesses. These businesses are considered to be the engines of the development of our economy and our prosperity and stand out from other businesses due to their special governance structures. This specialization focuses in particular on the international activities of young, family and medium-sized enterprises and their coordination, which is becoming increasingly important for these enterprises.
2. Marketing and Brand Management:
The focus of the Marketing and Brand Management area is the identity-based brand management approach. This approach sees brand identity as the decisive factor that makes a brand authentic and differentiates it in the long term.
3. International Management:
Multinational companies control and coordinate complex value chains across different economies and institutional environments. Questions about how companies adapt their strategies and structures to meet the challenges of an uncertain environment and what consequences their actions have on their respective countries of origin and destination are the focus of the major International Management.
The special research profile in the area of Finance lies in the sub-areas of empirical financial market research, financial analysis and portfolio management, as well as selected issues of bank management.
On the one hand, the focus is on current problems in the application of complex IFRS; on the other hand, capital market-oriented effects of external accounting are examined with the help of econometric methods. Special emphasis is placed on the independent analysis of data in individual and group work as well as the presentation of the results obtained.
6. Business Taxation:
The core element of business taxation is the analysis of the impact of taxation on economic decisions. The research focuses on selected areas of tax effects, tax planning and tax law design. In view of the worldwide opening of markets and the overcoming of national borders, the effects of international tax law and national tax laws on the investment and financing activities of multinational companies are also analyzed. Due to the connection between the tax consulting and auditing professions, the teaching of application-related knowledge of business auditing is added to this area.
Logistics deals with the design, organization and operation of internal and external goods and information flow systems as well as transportation systems. Furthermore, the major deals with issues related to the provision of the necessary infrastructure for the efficient handling of logistical tasks. The necessary equipment for this includes a broad spectrum of management-oriented approaches, theories and analytical-quantitative methods.
8. Innovation Economics:
Students learn basic theoretical concepts from the field of Innovation Economics and gain insights into the area of innovation governance. To this end, some formal models and tools of network analysis are introduced to enhance the understanding of innovation-driven economic change. In addition, behavioral science aspects are introduced to focus on the role of human cognition in the novelty generation process. A historical perspective will enhance the understanding of long-term economic change.
The faculty's image film provides a first impression of the faculty and its degree programs (German only).
The entire master's program is modularized. Five major modules can be taken in each major, which are the modules 1-4 with 6 CP each and the project module (12 CP). The program is supplemented by up to five elective modules (6 CP each). The elective modules can be subject-specific supplements to the majors or supplementary subjects such as language courses, international trade law, methods, etc. The program is completed with the master's thesis, which is written in the fourth semester.