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Virtual up! Prof. Klein at the Future Trade 2020

In a short impulse presentation during the virtual edition of the Future Trade 2020, Prof. Kristina Klein shed light on the topic of addressing the senses in a digitized environment.

The main question of the Future Trade 2020 centered around the issue how virtual touch points can be created that are able to transport the “personality” factor of a company or a brand. In her short impulse presentation, Prof. Kristina Klein of the markstones Institute of Marketing, Branding & Technology, explained various ways to address the human senses in a digital context. A recording of the symposium (in German) can be found here: https://bit.ly/FutureTrade2020Vorträge

Bild vom Future Trade