The text is edited by Paul Pedersen :
This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.
Darin ein Beitrag von ZeMKI Mitglied Philip Sinner (gemeinsam mit Thomas Horky, Christof Seeger, Jörg-Uwe Nieland, Daniel Nölleke, Christiana Schallhorn) zu: Relationship marketing during COVID-19: strategies and processes of communication in German and Austrian sports clubs.
Nearly all aspects of social life have experienced exceptional circumstances in the context of Coronavirus (COVID-19), including the realm of sports. For the first time since the Second World War, sport simply did not happen at all for weeks and months (Tovar, 2021). Moreover, the number of delays, cancellations and, later on, crowdless games has placed challenges on the interplay of sports, media, and the economy (Pedersen et al., 2020). This applies to pro and competitive sports as well as amateur and leisure sports (Deloitte, 2020; Repenning et al., 2021). In particular, sports clubs tending to the organization of active and passive sport of the public have suffered in a number of European countries (Repenning et al., 2021). Offering an overview of the current state of the COVID-19 pandemic in Germany and Austria, this chapter discusses the results of a quantitative survey of a number of sports clubs that have been asked about their sports-related communication.
The entire book is available open access: https://www.elgaronline.com/display/book/9781802207576/9781802207576.xml