Homepage

News

“Knowledge4Retail”: Artificial Intelligence in Retail

The University of Bremen was extremely successful in the Federal Ministry for Economic Affairs and Energy AI competition. Based on research findings from the Institute for Artificial Intelligence (IAI), the project with funding of 13 million euros will incorporate AI into retail in the future.

“The funding of the Knowledge4Retail project is a great success for the scientific and economic location Bremen,” states Professor Michael Beetz, director of the Institute for Artificial Intelligence (IAI) at the University of Bremen enthusiastically. “From January 1, 2020, 13 partners from economy and science will work together in the hanseatic city in order to create a platform for the application of artificial intelligence in retail. This is an extremely important step for Bremen in terms of linking the existing competences in AI in a stronger manner and in putting Bremen on the German AI map.”  

Important Building Block in Bremen’s AI Strategy

K4R – the project abbreviation – is a crucial building block in Bremen’s AI strategy in Michael Beetz’s opinion. “More than half of the partners, including the lead manager, come from Bremen. The project is an example of successful cooperation between university research institutes, the Bremen offices of the German Research Center for Artificial Intelligence (DFKI), and leading software companies in Bremen.” The project received 13 million euros for a period of three years, of which the Institute for Artificial Intelligence will receive more than 1.5 million. With this money, several jobs for highly qualified scientists can be created.

Driving Force for the Economy

Artificial Intelligence (AI) is currently on everyone’s lips and is viewed as a key technology. The application possibilities are varied and some are even being used now – whether it be in the realms of speech assisting systems, cancer diagnosis, or the development of autonomous driving. In the spring of 2019, the Federal Ministry for Economic Affairs and Energy (BMWi) announced a multi-million euro program with the innovation competition “Artificial intelligence as a driving force in economically relevant ecosystems” (Künstliche Intelligenz als Treiber für volkswirtschaftlich relevante Ökosysteme). The intention was to support outstanding ideas for the application of AI in important areas of the German economy. More than 130 concept ideas were submitted by networks made up of economists and scientists. 35 chosen projects were then allowed to submit full proposals and 16 groups were finally crowned winners – one of which was the concept group from Bremen.

“With the Knowledge4retail project – in short K4R – we want to develop new opportunities for the better linkage between online and stationary retail,” explains Michael Beetz. “The product range offered in stationary shops is to be made available online via a so-called digital twin. As an example, for this we require service robots that automatically log the available products in a specific shop.”

AI in Retail: Better Knowledge, Better Service

The application scenario: Branch managers and staff always know – whether this is due to a computer or mobile device – where the products are located and how many are there. Robots log this information and either restock some products or take misplaced items back to their spot. Sales managers can then design or stock their branches differently depending on the location or the customer structure. “There are an immense number of thinkable application possibilities for AI in retail,” says Professor Beetz, one of the leading researchers in the field. “The task is now to develop and design the best and most expedient ones.” The use of AI in retail may also help to regain territory lost to online retail via better service and consultation offers.

There are 12 other research and industry institutions within the K4R consortium, within which the university institute plays a central scientific role. Alongside IAI, the other partners are Partner Allgeier SE, Deutsches Forschungszentrum für Künstliche Intelligenz GmbH, dm-drogerie markt GmbH + Co. KG, dmTECH, EHI Retail Institute, fortiss, Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V., Kaptura GmbH & Co. KG, team neusta GmbH, neusta software development, neusta software development west GmbH und Ubimax. Bremen’s team neusta GmbH – a commercial enterprise - was purposely chosen to lead the network.

Knowledge4retail is also an important step for the research in and around the university in terms of driving robotics forward and placing the location on the national AI map. “We wish to develop our expertise in this field and the excellent networking with local partners in such a manner that robotics and AI form one of the high-performance, scientific high-profile areas of the University of Bremen for a renewed application for Excellence Strategy funding,” states Professor Beetz.

openEASE: Making Robots Capable of Learning

Connecting the analogue world to the digital world and incorporating robots into human day-to-day life using AI is the aim of the research carried out at the Institute for Artificial Intelligence. “For several years, we have been trying to make robots capable of learning. Earlier, specific behavior had to be programmed systematically and under consideration of all eventualities. We want the robots to learn from each other,” explains Michael Beetz. He is also the spokesperson of the collaborative research center EASE (Everyday Activity Science and Engineering) at the University of Bremen. EASE is also working on the open knowledge database openEASE.

“With openEASE, we are providing a web-based knowledge service in the field of research and development, which can be fed with worldwide acquired robot and activity data. This allows for a type of wikiHow to develop with instructions on how robots can adopt specific activities,” according to Beetz. The thought behind this is that when a robot has successfully and repeatedly completed a task – for example stocking a shelf – then the robot can pass this step onto other robots in the form of instructions. This means that the other robots do not have to undergo complicated training for this particular action.


Further information:

https://knowledge4retail.org/en/home-24
www.ai.uni-bremen.de
www.uni-bremen.de/en/


Contact:

Professor Michael Beetz
Institut for Artificial Intelligence (IAI)
University of Bremen
Phone: + 49 0421 218 64000
Email: ai-office@cs.uni-bremen.de

 

Roboter
A robot between chemist’s shelves: Thanks to the Knowledge4retail project, current research could soon become reality. Photo credit: Institute for Artificial intelligence / University of Bremen

Events

07. Jan
Rahel Fischbach (William & Mary), "Making Sense of Violence in the Qur'an: A Hermeneutic-Aesthetic Approach"
UNICOM, InIIS 7.2210
12:00 13:30
More
08. Jan
The Martian Mindset: A Scarcity-Driven Engineering Paradigm
ZARM Universität Bremen - Am Fallturm, 2 - Raum 1730
14:00 15:00
More
08. Jan
Gereon Niedner-Schatteburg (Univrsität Kaiserslautern)
Hörsaal H3, Geb. NW1, Otto-Hahn-Allee 1, 28359 Bremen
16:00 17:00
More
09.05. Jan Jun
YUFE Ideas Lab Incubation Program
Blended: Online / Madrid
All day
More
09. Jan
Aus den Akten auf die Bühne - Karrieren in Bremen nach 1945 - Kurt A. Becher – Käthe Popall – Alfred Ries
Theater am Leibnizplatz
19:30 22:00
More
11. Jan
LiteraTour Nord: Reading tour 2025/26 – Katerina Poladjan
Theater Bremen, Goetheplatz 1-3
20:00 21:30
More
13. Jan
Universität im Gespräch
GW2, B3009
10:00 12:00
More
13. Jan
Mittagskonzert: Vier Hände, viele Klangwelten
Theatersaal der Universität
12:30 12:55
More
13. Jan
Benjamin Goossen (Boston) | Mennonites and Lebensraum. Situating a Christian Denomination in Hitler‘s Empire
Online
18:00 20:00
More
14. Jan
Vortrag | Ringvorlesung Gefährdete Demokratie | WOC & Profs gegen Rechts Rahel Jaeggi (Berlin): Regressive Demokratie – Regressive Moderne
Rotunde
18:15 20:00
More
14. Jan
Profs gegen Rechts / Prof. Dr. Rahel Jaeggi (Humboldt Universität zu Berlin): Regressive Demokratie – Regressive Moderne
Rotunde/Cartesium
18:15 19:45
More
15. Jan
Migrantische Arbeitskämpfe und Machtressourcen in der Fleischindustrie
Forum am Domshof
16:00 18:00
More
19. Jan
Heidi Hein-Kircher (Herne/Bochum) | Die Sittenreformbewegung in Polen als Teil einer europäischen Lebensreformbewegung in der ersten Hälfte des 20. Jahrhunderts
IW3 0330
18:00 20:00
More
20. Jan
Mittagskonzert: Alle Wege führen zum Tango
Theatersaal der Universität
12:30 12:55
More
20. Jan
studio Vortrag: Regine Heß (München) "Wer wohnt wo auf großen Ausstellungen? Ungleiche (Wohn-)Modelle zeigen"
18:00 20:00
More
21. Jan
Vortrag und Buchdiskussion | WOC Agora #12 Florian Sprenger (Bochum): Ich-Sagen. Genealogie der Situiertheit
Cartesium Rotunde U Bremen
18:15 19:45
More
21. Jan
Aus den Akten auf die Bühne - Geflüchtet, unerwünscht, abgeschoben. "Lästige Ausländer" in der Weimarer Republik
Theater am Leibnizplatz
19:30 22:00
More
22. Jan
SALON TIER Vortrag: Elisabeth Luggauer (Stadtanthropologin, Humboldt-Universität zu Berlin) Multispezies-Konvivialitäten: Wie Straßenhunde Stadt (mit)gestalten
18:00 20:00
More
23. Jan
YUFE R&R Webinar Series: Work Well-Being in Academia
Online
10:00 12:00
More
25. Jan
LiteraTour Nord: Reading tour 2025/26 – Annett Gröschner
Theater Bremen, Goetheplatz 1-3
20:00 21:30
More
26. Jan
Seth Bernstein (Gainesville) | Big Brother Where Art Thou? Police Intelligence and Artificial Intelligence in Soviet Secret Police Archives
Online
18:00 20:00
More
27. Jan
Mittagskonzert: Dos a Cu4tro: "Solo Solare" – Ein Portraitkonzert
Theatersaal der Universität
12:30 12:55
More
28. Jan
Das Goldene Plietsch 2026
Forum am Domshof
16:30 Open End
More
01. Feb
„In das Unbekannte“ – Semesterabschlusskonzert von Orchester und Chor der Universität Bremen
Glocke Bremen/Großer Saal
17:00 19:00
More
12. Feb
Community-Kapitalismus // Referentin: Prof. Dr. Tine Haubner
16:00 18:00
More
12. Feb
Aus den Akten auf die Bühne - "Im Lager hat man auch mich zum Verbrecher gemacht" - Margarete Ries: Vom "asozialen" Häftling in Ravensbrück zum Kapo in Auschwitz
Theater am Leibnizplatz
19:30 22:00
More
18.20. Feb
Research – Attitude – Activism? Inclusion Research between Educational Utopia and System Conformity
University of Bremen
All day
More
24. Feb
Bremer Ocean Day
Campus Uni Bremen, Hörsaalgebäude (Keksdose)
09:30 12:30
More
24. Feb
Info-Veranstaltung zum Übergang vom Bachelor (Lehramt) in den Master of Education
Zoom
13:00 14:00
More
24. Feb
Aus den Akten auf die Bühne - Karrieren in Bremen nach 1945 - Kurt A. Becher – Käthe Popall – Alfred Ries
Theater am Leibnizplatz
19:00 21:30
More
25.27. Feb
International Conference on Dynamics in Logistics (LDIC 2026)
Mehrzweckhochhaus (MZH), Bibliothekstraße 5, 28359 Bremen
All day
More
02. Mar
Aus den Akten auf die Bühne - Reichsführers gehorsamster Becher: Vom SS-Standartenführer zum Millionär
Theater am Leibnizplatz
19:00 21:30
More
03. Mar
Aus den Akten auf die Bühne – Menschen auf der Flucht - Anna Seghers "Transit"
Falstaff im Theater am Leibnizplatz
19:30 21:00
More
09. Apr
Prof. Dr. Matthias Bartelmann (Universität Heidelberg): Universalität kosmischer Strukturen
Hörsaal H3, Geb. NW1, Otto-Hahn-Allee 1, 28359 Bremen
16:00 17:00
More
16. Apr
Johannes Quaas (Universität Leipzig): Solar radiation modification - scenarios, risks, challenges and prerequisites
Hörsaal H3, Geb. NW1, Otto-Hahn-Allee 1, 28359 Bremen
16:00 17:00
More
27. Apr
Info-Veranstaltung: Lehramt studieren an der Uni Bremen
Zoom
15:30 17:00
More
21. May
Prof. Dr. Susanne Glaser (Uni Bonn): Geodäsie
Hörsaal H3, Geb. NW1, Otto-Hahn-Allee 1, 28359 Bremen
16:00 17:00
More
13. Jun
OPEN CAMPUS
Campus der Universität Bremen
All day
More
13. Jun
Open Campus der Universität Bremen
All day
More
15. Jun
Gesellschaftliche Unterschiede: Warum wir uns voneinander untrscheiden und warum das (manchmal) wichtig ist
Hanse-Wissenschaftskolleg, Lehmkuhlenbusch 4, 27753 Delmenhorst
19:30 21:00
More
22.26. Jun
Sommerakademie
Universität Bremen
All day
More
22. Jun
Info-Veranstaltung: Lehramt studieren an der Uni Bremen
Zoom
15:30 17:00
More
24. Jun
Info-Tag für Studieninteressierte 2026
Campus der Uni Bremen
08:30 16:00
More
17. Aug
Bernsteine: Zeitkapseln der Evolution
Hanse-Wissenschaftskolleg, Lehmkuhlenbusch 4, 27753 Delmenhorst
19:30 21:00
More
03. Sep
Warum wir wählen, was wir wählen: Unser Wahlverhalten in unsicheren Zeiten
VHS Delmenhorst, Am Turbinenhaus11, 27749 Delmenhorst
19:30 21:00
More
05. Oct
Wahlmanipulation im digitalen Zeitalter: Wo liegen die Gefahren?
Hanse-Wissenschaftskolleg, Lehmkuhlenbusch 4, 27753 Delmenhorst
19:30 21:00
More
02. Nov
Wölfe in Niedersachsen
Hanse-Wissenschaftskolleg, Lehmkuhlenbusch 4, 27753 Delmenhorst
19:30 21:00
More
All Events

Studies

Students walking along the MZH and chatting

Studying at the University of Bremen

Whether it be the compact campus, the diverse study programs on offer, or the green cycling city – a degree at the University of Bremen has a lot to offer.

You can choose from a broad range of degree program at the University of Bremen:

  • more than 100 bachelor’s and master’s degree programs
  • the state examination in law
  • international degree courses and further training offers

Profile

The University of Bremen is one of Germany’s medium-sized universities. In its mission statement, the university prioritizes:

Academic Consultation

Visit the following points of contact for information on studying:

Applying to Study

We provide comprehensive and detailed information on applications and enrollment for the following areas:

All about Research

Test tubes with different coloured liquids.

High Level of Third-Party Funding

A great strength of the University of Bremen is its considerable success in the acquisition of third-party funds, both in individual as well as in collaborative research. The German Research Foundation (DFG) is the largest provider of third-party finance: Besides the MARUM Cluster of Excellence, the University of Bremen is currently involved in no less than seven Collaborative Research Centers, as well as a number of research groups and priority programs.

Zwei Personen bei der gemeinsamen Arbeit im Labor.

Strategic Promotion of Talent

The targeted promotion of young talent, unlocking potential, and early independence are among the guiding principles of the University of Bremen. We offer intensive support to young academics in six DFG research training groups, numerous junior research groups and also through doctoral programs offered in cooperation with non-university research institutions.

Zwei Lehrende arbeiten vor Zuhörern an einem Flipchart.

Lifelong Learning

The University of Bremen is a place of lifelong learning. With our offers of continuing education we enable you to acquire knowledge of cutting-edge research. Discover the wide range of our offers and benefit from the unique combination of practice-oriented learning and innovation.

Facets of the University of Bremen

Diversity

The diversity of our students and staff is both a framework as well as a prerequisite for high quality in research and teaching. As a cross-sectional priority and central profiling feature, we take account of diversity in our teaching and learning formats, in the structure of degree programs, and in the content of research and teaching. Moreover, diversity orientation and equal opportunity also guide us in the composition of teams and the design of counseling.   

International

Internationality is a strategic profiling objective of the University of Bremen. In keeping with our self-image as an international university, we see internationalization as a process that extends into all areas of the university – whether research, studies or administration. People from more than 100 nations enrich campus life. We are networked worldwide. In close cooperation with our partners, we work on the advancement of knowledge and finding solutions to global challenges.

Sustainability

The University of Bremen has been committed to sustainable development for years. Numerous projects and measures exist in the areas of research, teaching, operations, governance, and transfer, supporting the implementation of the 17 Sustainable Development Goals (SDGs) by the United Nations. Among them are the outstanding EMAS environmental management program, the university’s promotion of social sustainability as well as several research institutions with a focus on sustainability

Have you Heard of...?

There is a lot to be discovered on campus. What’s behind all those doors? up2date. online magazine knocks on some of them to find out. Welcome to a slightly different tour of the campus.

A man in front of a green screen is looking into the camera.

Have You Heard of... the ZMML?

Learning platform, testing center, online courses, lecture halls with opencast technology, a film studio, and much more – when you see digital teaching in action on campus, the ZMML is usually behind it.

A gloved hand runs a brush through the crease of a book.

Have You Heard of... the SuUB’s Restoration Workshop?

Equipped with an array of tools that includes brushes, book support wedges, and soot sponges, the restoration workshop saves historical books from decay. Welcome to a slightly different tour of the campus!

  • Go to page: aaq Akkreditierung
  • Go to page: Gütesiegel des Deutschen Hochschulverbands
  • Go to page: EMAS Zertifizierung für geprüftes Umweltmanagement
  • Go to page: Zertifikat audit familiengerechte hochschule
  • Go to page: Audit „Internationalisierung der Hochschulen“ der HRK
  • Go to page: Logo Audit "Vielfalt gestalten" des Stifterverbandes
  • Go to page: CHE Ranking
  • Go to page: Siegel Gründungsradar des Stifterverbandes
  • Go to page: Logo of the HR Excellence in Research Award