Since December 2022, Jia Wei Liu has been a research assistant and doctoral student in the "Digital Marketing" research group of Prof. Dr. Maik Eisenbeiß.
She previously studied Business Administration (B.Sc.) at the University of Bayreuth (Germany) and Beijing Institute of Technology (China) as part of a double degree program. She completed her master's degree in Management (M.Sc.) at the University of Hohenheim (Germany). Furthermore, she spent a semester abroad at the Western Sydney University (Australia).
She gained practical experience in the consulting and startup area.