Privatdozent Dr. phil. Ahmed Abdelrehim Mohamed Elsayed

PD Dr. phil. Ahmed Abdelrehim Mohamed Elsayed

Büro: GW 2, A 3.510
Sprechzeiten: n.V.
Telefon: +49 (0)421 218-68325
E-Mail: elsayedprotect me ?!uni-bremenprotect me ?!.de


Curriculum Vitae


5.2023 D.Litt. (Habilitation); University of Bremen, Germany; field: English linguistics; dissertation: Principles of Multimodal Pragmatics; reviewers: Prof. John Bateman; Prof. Anita Fetzer; Prof. Tuomo Hiippala; title of scientific talk: Cultural Cognition, Translation, and Lexicography

10.2013-1.16 PhD; University of Lodz, Poland; field: English linguistics; dissertation: Messaging battles in the Eurozone crisis discourse: A critical cognitive study (Distinction)

2009-11 MA, Al-Azhar University, Egypt; field: English linguistics; thesis: A discourse analysis of metaphor in Arab and Western economic journalism during the global financial crisis of 2008: A critical cognitive study (Distinction)

2007-2009 Two-year coursework for MA (1st Class Honours)

2002-2006 BA in Simultaneous Interpretation (1st Class Honours) Major: English, Minor: French, Al-Azhar University, Cairo, Egypt


10.2022-7.2023 Part-time lecturer, Leuphana University Lüneburg, Lüneburg, Germany

10.2022-7.2023 Part-time lecturer, Martin Luther University of Halle-Wittenberg, Halle, Germany


3.2019-3.2023 Postdoctoral fellow in English Linguistics, University of Bremen, Bremen, Germany

9.2017-7.2019 Assistant Professor in English Linguistics, University ofMaria Curie-Skłodowska University, Lublin, Poland

1-6. 2017 Guest Lecturer in Discourse Studies; Critical Education Association, University of Wroclaw, Wroclaw, Poland

2012–2013 Lecturer in English Linguistics, Faculty of Education, Department of English, Umm al-Qura University, Mecca, Saudi Arabia

2006-2011 Freelance translator, mostly for MA candidates and localization companies in Cairo, Egypt

Major publications in the field


  1. (2019) Pictorial framing in moral politics: A corpus-based experimental study. London & New York: Routledge. Routledge Studies in Multimodality series, edited by Kay O’Halloran. (Reviewed by Charles Forceville, University of Amsterdam, for Journal of Language and Education:
  2. (Contracted) Frame flouting: A theory of language and mind. London: Routledge. Routledge Studies in Multimodality series.

Articles in international refereed journals

(Articles no. 9 and 15 are co-authored, but I am the first author)

  1. (Accepted). How a female cartoonist has become even more famous than her male peers: A cognitive linguistic study. Visual Communication Quarterly
  2. (2023). What’s really in a frame? The case of public marriage proposals. Discourse Studies, 25(2), 273-287. (Contribution to a special issue edited by Teun van Dijk)
  3. (2022). The creative minds of Arab cartoonists: metaphor, culture and context. Text & Talk.
  4. (2022). Taboo metaphtonymy, gender, and impoliteness: How male and female Arab cartoonists think and draw. Social Semiotics. DOI: 10.1080/10350330.2022.2113971
  5. (2022) Cartooning and sexism in the time of Covid-19: Metaphors and metonymies in the Arab mind. Discourse & Society.
  6. (2022) News discourse as a source of metaphorical creativity. Language Sciences, 93C.
  7. (2022). The “menstruating” Muslim Brotherhood: Taboo metaphor, face attack, and gender in Egyptian culture. Social Semiotics. DOI: 10.1080/10350330.2022.2063714
  8. (2022). Metaphorical creativity contributing to multimodal impoliteness in political cartoons. Intercultural Pragmatics, 19 (1), 35-70.
  9. (2022). “To get or not to get vaccinated against Covid-19”: Saudi women, vaccine hesitancy, and framing effects. Discourse and Communication, 16 (1), 21–36. (with Reem Alkhammash)
  10. (2021). Conceptual blending and (im)politeness in political cartooning. Multimodal Communication, 10 (3), 245-264.
  11. (2021) Multimodal metaphor and (im)politeness in political cartoons: A sociocognitive approach. Journal of Pragmatics, 185, 54-72.
  12. (2021) Where Covid metaphors come from: Reconsidering context and modality in metaphor. Social Semiotics, DOI: 10.1080/10350330.2021.1971493
  13. (2021). Semantic macro-structures and macro-rules in visual discourse processing. Visual Studies, DOI: 10.1080/1472586X.2021.1940260
  14. (2021) Reality bites: How the pandemic has begun to shape the way we, metaphorically, see the world. Discourse and Society, 32 (5), 519–541.
  15. (2021). Language and cultural cognition: The case of grammatical gender in Arabic and personified gender in cartoons. Review of Cognitive Linguistics, 19 (1), 111-141. (with Mouna Goubaa)
  16. (2021) The multimodal recycling machine: Towards a general theory of the image-text production. Graphic Novels and Comics, 12(3), 207-239.
  17. (2020) Moral metaphor and gender in Arab visual culture: Debunking Western myths. Social Semiotics, 30 (5), 715-742.
  18. (2020) Identity chains in newspaper cartoon narratives: An integrative model. Visual Literacy, 39 (1), 23-48.
  19. (2020) Mental model theory as a model for analysing visual and multimodal discourse. Journal of Pragmatics, 155, 303-320.
  20. (2020) How to do things with images: The editor, the cartoonist, and the reader. Intercultural Pragmatics, 17 (1), 77-108.
  21. (2020) Do political cartoons and illustrations have their own specialized forms for warnings, threats, and the like? Speech acts in the nonverbal mode. Social Semiotics,
  22. (2020) The origin of editorial images: Recycling, culture, and cognition. Semiotica, (236-237), 319-348. DOI:
  23. (2019) Visual recycling and intertextuality: a neurocognitive perspective. Journal of Cultural Cognitive Science, 3, 1-19.
  24. (2018) Metaphoric moral framing and image-text relations in the op-ed genre. Information Design Journal, 24 (1), 42-66.
  25. (2018) Multimodal humour: Integrating blending model, relevance theory, and incongruity theory. Multimodal Communication, 7(1).
  26. (2018) Mental models, (de)compressions, and the actor's process in body-swap movies. Cognitive Linguistic Studies, 5 (2), 378–411.
  27. (2017) Decoding images: Toward a theory of pictorial framing. Discourse & Society, 28 (4), 327-352.
  28. (2017) Can cartoons influence Americans' attitudes toward bailouts? Visual Communication Quarterly, 24 (3), 174-187.
  29. (2016) The JOURNEY metaphor and moral political cognition. Pragmatics & Cognition, 22 (3), 373-401.
  30. (2016) Mostafa Houssien’s Satan’s Family: Conceptual blending in a post-coup Egypt editorial cartoon. Metaphor and the Social World, 6 (2), 303-325.
  31. (2013). Metaphor of the global financial crisis after 2008: reconstructing confidence by Arab and Western financial medias. Sciences de la Société, 88, 161-182. [Special Issue] (Toulouse University).

Invited book chapters (peer-reviewed)

  1. (2022) ‘Stay at home’: Speech acts in Arab political cartoons on the Covid-19 pandemic. In Discourses, Modes, Media and Meaning in an Era of Pandemic: A Multimodal Discourse Analysis Approach, edited by Sabine Tan and Marissa E Kwan (pp. 17-41). London & New York: Routledge.

Book reviews

2021. Visual and Multimodal Communication: Applying the Relevance Principle. Charles Forceville, Oxford University Press. Journal of Pragmatics, 181, 29-31.

Op-Eds in international newspapers and blogs

2021, April 23. How the pandemic is shaping worldviews. Making Science Public (University of Nottingham):


The Guardian:


Selected presentations at international conferences

2012 Southwest Texas Popular Culture and American Culture Associations 33rd Annual Conference February 8 – 11; the 6th Conference of Language, Discourse, and Cognition, May 4-6, National Taiwan University, Taipei, Taiwan; the 4th Critical Approaches to Discourse Analysis Across Disciplines Conference, July 4-6, Minho University, Braga, Portugal; the 9th Researching and Applying Metaphor Conference, July 4-7, Lancaster University, UK; the 7th Intercultural Rhetoric and Discourse Conference, August 9-11, IUPI, Indianapolis, Indiana, USA. (Paper read by Prof. Tatiana Permyakova on my behalf); the 2nd International Conference on Communication, Cognition and Media: Political and Economic Discourse, September 19-21, Catholic University of Portugal, Faculty of Philosophy of Braga.

2013-2018 The discourse of crisis and austerity: Critical analyses of business and economics across disciplines, September 3-4, 2013, Newcastle University, UK; the 8th Intercultural Rhetoric and Discourse Conference, September 9-11, 2013, IUPI, Indianapolis, Indiana, USA; the 10th Conference of the Association of Researching and Applying Metaphor, June 20-23, 2014, Cagliari Sardinia, Italy; the 5th UK Cognitive Linguistics Conference, July 29-31, 2014, Lancaster University (Paper read by Dr. Lara Warmelink on my behalf); Political Linguistics (PL), May 8-10, 2014, Warsaw University, Poland; New developments in Linguistic Pragmatics (NDLP), April 12-14, 2015, Lodz University, Poland; Public Discourse Group, University of Navarra, Spain, June16-17, 2016 (invited talk).

Invited talks

  • June 2023 Discourse and creativity, invited by Anne Barron, Leuphana University, Luneburg, Germany
  • June 2023 Cultural cognition and translation, invited by Alexander Brock, Martin-Luther-Universität Halle-Wittenberg, Halle, Germany
  • February 2021 Lecture series on culture, media, and cognition. Invited by Inke Du Bois, University of Bremen
  • May 2020 Lecture series on culture, media, and cognition. Invited by Inke Du Bois, University of Bremen
  • April. 2019. Humor in body-swap films, University of Bremen
  • Oct.-Nov.2017-2018 Lecture series on multimodality, moral cognition, and experimentation. Institute of English Studies, University of Warsaw Poland
  • June 2016 Toward a general theory of film humor: A cognitive-pragmatic approach. University of Navarra, Pamplona, Spain
  • Dec. 2016 Decoding images: Toward a general theory of pictorial framing.
  • A talk to PhD and MA students at the Department of English Language and Linguistics, University of Warsaw, Poland.

Workshop organization

  • 2021 Lecture series on language, media, culture and cognition. Attended by students from different Arab universities.
  • 2019 Relevance theory and communication, UMCS in Lublin, Poland. Plenary speaker: Charles Forceville, University of Amsterdam.

Abdel-Raheem in the news

Selected translations of Abdel-Raheem's works


  • Essam, Heba. 2022. Error analysis in the spoken English of Syrians. MA thesis, University of Bremen. Germany. (Completed)


  • 3.2019-3.2023 Postdoctoral fellowship in English Linguistics, University of Bremen, Germany
  • 2016 A travel grant from the University of Navarra, Spain, to present a paper on humor in body-swap films.
  • A grant from RaAM 10 organizing committee to attend the conference (

Editorial Work

Board member

  • Discourse & Society
  • Multimodality & Society
  • New Horizons in English
  • Insights into Language, Culture and Communication
  • Frontiers in Communication
  • Frontiers in Visual Communication


2016–present Sage Open; Visual Communication Quarterly; Lodz Papers in Pragmatics; Discourse & Communication; Discourse & Society

2017–present Cognitive Semantics; Metaphor & the Social World

2018–present Text & Talk

2020–present Language & Communication; Visual Communication; Graphic Novels and Comics; Communication and the Public; Imagination, Cognition, and Personality

2021–present Metaphor and Symbol; Cross-Cultural Research; Language Sciences; Intercultural Pragmatics; Íkala, Language & Culture Journal; International Social Science Journal

2022–present International Journal of Communication; Open Cultural Studies; Multimodal Communication; Review of Cognitive Linguistics; International Review of Applied Linguistics in Language Teaching; International Journal of Lexicography; Language and InterculturalCommunication; Language, Culture, and Society; KEMANUSIAAN: The Asian Journal of Humanities; International Review of Applied Linguistics in Language Teaching; CogentArts &Humanities; International Journal of Applied Linguistics

2023–present Language Sciences; Discourse Studies; International Journal of African and Asiatic Languages; Hermes ― Journal of Language and Communication in Business; Cognet Social Sciences; Humanities and Social Sciences Communications; Journal of Language and Politics; Acta Psychologica; Popular Communication


Fluent English, basic French, basic Polish, basic German.


Computer literate: familiar with statistical programs such as SPSS, Gower Index, Attenuation Correction v.3, t-test v.1, Chi-Square Calculator; visualization software.

Corpus tools such as AntCon and Sketch Engine.

Courses taught

At Umm al-Qura University, Saudi Arabia: To undergraduates:

Academic Writing, Syntax, General English, Translation

At UMCS, Poland:

To BA students: Academic Writing, History of British English, American English, Intercultural Pragmatics

To MA students: Cognitive Linguistics, Multimodal Language and Cognition; Political Language and Cultural Cognition

To PhD candidates: Cognitive Linguistics and Multimodality at a Crossroads

At MLU Halle-Wittenberg, Germany:

For BA: English Phraseology; Varieties of English

At Leuphana University, Germany:

For BA: Multimodal Language and Cognition

Introduction to English Linguistics II, Übung 2

Introduction to English Linguistics III, ''Übung 3" for "28,00 Einzelstunden"


John Bateman, University of Bremen, Professor, batemanprotect me ?!uni-bremenprotect me ?!.de

Anita Fetzer, Professor, Universitätsstraße 10, 86159 Augsburg. Email: anita.fetzerprotect me ?!philhist.uni-augsburgprotect me ?!.de

Teun van Dijk, Professor, University of Pompeu Fabra, Barcelona. Editor of Sage journals Discourse and Society, Discourse and Communication, and Discourse Studies. Email: vandijkprotect me ?!discoursesprotect me ?!.org

Kay O’Halloran, Professor, University of Liverpool, kay.ohalloranprotect me ?!liverpool.acprotect me ?!.uk

Brigitte Nerlich, Emeritus Professor, University of Nottingham, School of Sociology and Social Policy. Email: Brigitte.Nerlichprotect me ?!nottingham.acprotect me ?!.uk

Adam Glaz, Associate Professor, UMCS. Email: adam.glazprotect me ?!poczta.umcs.lublinprotect me ?!.pl