Stefanie Barth

Innovative Brand Management


Max-von-Laue-Straße 1
28359 Bremen
WIWI 2 Building, Room F3340

Phone: +49 (0)421 218-66520



Personal details

since 2018   Researcher/ Doctoral Student @ markstones Institute of Marketing, Branding and Technology –

                     Working Group Innovative Brand Management

2010-2018    Marketing Manager International Business (Klosterfrau Healthcare Group)

2008-2010    Product Manager White Label, International Marketing (dalli group)

2007-2008    International Assistant Brand Manager Hair Colorations (Schwarzkopf Henkel)

1999-2006    Study of Business Economics @ Universität zu Köln, Université d’Auvergne (Clermont-Ferrand) and

                     Budapest University of Economic Science and Public Administration

                     Final Thesis: „Expectations Overrule Product Experience in Consumers‘ Quality Judgement“