markstones Institute auf der EMAC Konferenz
of a brand voice based on brand personality“ Michael Schade, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit (markstones Institute), Christopher Kanitz, Andreas Zehetner (University of Applied Sciences Upper [...] ojekte vom markstones Institut vorgestellt: Anna Sophie Hollstein, Franziska Frese, Tanja Fink, Michael Schade, Christoph Burmann (markstones Institute): “Why Do You Like the Post? An Explanatory Approach [...] Approach of Micro, Macro and Mega Influencers’ User Engagement Statistics” Franziska Frese, Michael Schade, Christoph Burmann, Eike Abraham (markstones Institute), Christopher Kanitz (University of Applied