Research Talk von Dr. Rebecca Beech (Coventry University)
resulting from consumers' heightened environmental awareness and organisations becoming ‘greener’. Driven by hashtags, online communities are hubs for lobbyists and influencers who desire change from clothing [...] sharing within an online community. Two user types emerge. One shares knowledge to lobby others, driven by a desire for change. The other shares knowledge, led by their green beliefs, resulting in uni [...] unintentional lobbying for change. This paper contributes insight into online lobbyists' behaviours and drivers. The challenge is to encourage online users to realise there will be consequences, intended or not