Workshops for PhD Students
Experimental Design & Methods
Due to the COVID 19 pandemic, this workshop will be postponed to a later date.
Instructor: Ximena Garcia-Rada
The Diginomics Graduate Group together with the BreLAB is organizing a workshop on „Experimental Design & Methods“ on April 23-24, 2020. The workshop will be given by Ximena Garcia-Rada from Harvard Business School, and is open to PhD candidates and other interested colleagues of the Faculty of Business Studies and Economics. The workshop will offer an overview of experimental research methods applicable to marketing, social psychology, and other related fields. Based on behavioral approaches, the course will introduce how to design and run different types of experiments in a lab or field environment.
Program: Download PDF Program
Ximena Garcia-Rada is a Doctoral Candidate in the Marketing Unit at Harvard Business School. She specializes in consumer behavior in the context of close relationships using laboratory experiments, field studies, and archival data. Before joining Harvard University, she worked as a research associate at Duke University, where she studied how social and cultural factors impact decision-making and dishonest behavior. Ximena received a Bachelor of Business Administration from Universidad de Lima and an MBA from INCAE Business School.
Text Mining and Topic Modeling
In June 2019, Prof. Dr. Martin Möhrle gave a practice workshop on Text Mining and Topic Modelling for PhD and Master students.