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Project lead: Prof. Dr. Karsten Wolf (ZeMKI Lab: "Media Education and Educational Media")

Funding institution: German Federal Ministery of Education and Research (BMBF)

At the 10th IT Summit of the Federal Government in Saarbrücken, ZeMKI member Prof. Dr. Karsten D. Wolf presented an app prototype to support informal learning by means of explanatory and performance videos. The ZeMKI Lab "Media Education and Educational Media" conceived the prototype of a "Social Video" app "ski115" in the style of the "Design Based Research" approach to support the formation of interests, self-representation, networking and career entry.

Every year, around 800,000 small businesses with our 10 employees look for trainees and have many times the greatest difficulty in finding the right trainee for them. At the same time, approx. 23% of trainees terminate their training contracts prematurely year after year; in figures, this is an order of magnitude of approx. 130,000 young people. Every year, tens of thousands of training places remain vacant. The existence of small enterprises is particularly at risk in this context. What contribution could social media make to solving this problem? The Lab 'Media Education and Educational Media' at ZeMKI designed the prototype of a "Social Video" app "ski115" in the style of the "Design Based Research" approach to support the formation of interests, self-representation, networking and career entry. The basic idea is to offer young people an editorially supervised, low-threshold area of action for the development and presentation of informally acquired individual competences (beruflicher) in the form of explanatory videos and tutorials, geared to their everyday interests and free from commercial exploitation interests. Innovative is thereby the possibility of skillen explanation videos to document, thus the own imitation by photo and video. The ski115 concept is not a classic online community in the sense of Facebook, for example, but rather a mediatized learning collective. This can be understood as a community of the common self-organized learning, which is constituted by interests and documentation. A group of people publicly documents their learning and problem-solving processes. In contrast to so-called communities of practice, only a single interaction is required to contribute to the learning collective. A video contribution or an explanatory commentary can - even if the author no longer deals with the topic - give later learners the decisive hint for acquiring a skill or solving a problem. Learning collectives thus span themselves around interests, questions and problems to be solved. The prototype combines ("digital bridge") practical and interest driven informal learning processes ("interest-driven" groups and practices) on the one hand, with formal, professionally accompanied teaching processes to form vocational orientation and (professional) expertise on the other. Thus, performance and explanation videos offer an excellent opportunity to get more involved with a topic and to try it out ("messing around"). Building on this, topics from leisure time can be professionalised ("geeking out"; from hobby to profession: e.g. from working with BMX bicycles to working in a bicycle workshop; from designing one's own textiles to tailoring). The prototype was developed together with the Federal Institute for Vocational Education and Training and partners from the vocational training sector.