Neues Arbeitspapier - Social media analytics in operations and supply chain management
chain management (OSCM) have been paying increasing attention to social media analytics (SMA). However, the disparity of social media has inspired new ways of thinking about how data are produced, organized [...] By relating SMA to social media data sources and OSCM activities, it shed light on preferred sources and application scenarios and discusses the imponderables of social media signal processing in OSCM [...] Siekmann und Prof. Dr. Herbert Kotzab haben ein neues Diginomics-Arbeitspapier zum Thema "Social media analytics in operations and supply chain management: Opportunities, challenges and paradoxes" ver