Diginomics Working Paper
chain management (OSCM) have been paying increasing attention to social media analytics (SMA). However, the disparity of social media has inspired new ways of thinking about how data are produced, organized [...] By relating SMA to social media data sources and OSCM activities, it shed light on preferred sources and application scenarios and discusses the imponderables of social media signal processing in OSCM [...] Social Media Marketing for Equity Crowdfunding: Which Posts Trigger Investment Decisions? / Eisenbeiss, Hartmann & Hornuf Based on 26,883 investment decisions, we examine the inŕuence of social media marketing